ROSEVILLE, Mich., March 2, 2017 /PRNewswire/ -- Tubby's Sub Shops, a Detroit Original, today launched its first in a series of original Limited Time Offering subs.
Kickin' Bourbon Shrimp offers large shrimp, grilled to perfection on Tubby's fresh baked bread and smothered in Sweet Baby Ray's mouthwatering Kickin' Bourbon sauce, plus lettuce, onion and tomato to create a truly 'wow' flavor. Kickin' Bourbon Shrimp is a special six week promotion that will only be available March 1 - April 16, and only at Tubby's.
For nearly 50 years, Tubby's has been a leader and innovator in metro Detroit's sandwich market. "We started grilling our subs in 1968 – long before it became a national trend to do so," said Robert Paganes, Tubby's CEO. "We believe this unique and tremendously flavorful Kickin' Bourbon Shrimp sub will appeal to just about everybody's taste buds. In fact, we're confident that it will become one of the most popular subs we've ever offered."
"Our grill is a difference-maker and we really wanted to exploit this competitive advantage with this limited time offer sub," says Tubby's marketing director Brad Russell. "A hot, delicious, grilled shrimp sub versus a cold tuna sandwich or something deep fried? There's a reason we say, there's no substitute for Tubby's."
Kickin' Bourbon Shrimp subs will be available at all 60 Tubby's locations from March 1 - April 16. During the offer, Tubby's guests will be eligible to participate in a special "Fish & Chips" promotion offering a chance to win a fishing (fish) or golf trip (chips) to a Michigan resort location. The sweepstakes is a combined offer from Tubby's and WCSX (94.7 FM) radio.
According to Russell, the Kickin' Bourbon Shrimp is the first in a new series of Limited Time Offer sub sandwiches that will be offered during the year and will use only the best ingredients to create bold flavors on timely offerings. "We think the LTO subs are an exciting way to earn new customers and delight and surprise our loyal Tubby's family. Plus, it will have additional appeal during the Lenten season."
Kickin' Bourbon Shrimp subs are $6 for a small, $8.40 for regular and $11.80 for large.
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SOURCE Tubby's Sub Shops