NEW YORK and INDIANAPOLIS, Feb. 9, 2017 /PRNewswire/ -- Tulip Retail, a mobile application platform built exclusively for retail stores and sales associates, and SmarterHQ, the leading multi-channel behavioral marketing platform, today announce they have formed a strategic partnership enabling retailers to empower store associates with valuable customer insights from online activity to personalize the in-store experience and drive sales.
The SmarterHQ platform will be integrated into Tulip Retail's mobile application, giving store associates the ability to view all customer activity from all touchpoints in a single unified customer view. The Tulip Mobile Associate App customer profile can now be extended with SmarterHQ's behavioral data that includes an individual customer's online browsing history, preferences, and past purchases. Equipped with mobile devices and enhanced real-time customer data, sales associates can provide personalized recommendations in real-time and enhance the entire customer shopping journey.
"With more than half of shoppers browsing online before buying in-store, the majority of people walking into a retailer have already done their homework and, in many cases, are more informed than the store associate," said Bill Zujewski, EVP Marketing, Tulip Retail. "When these busy consumers enter the store – which is just one step in their purchasing journey – they shouldn't have to catch the store associate up to their needs, personal style and past purchases. Through this partnership with SmarterHQ, we're bridging the gap between online and in-store by empowering the store associate to understand what products the shopper had previously shown interest in online and then deliver a more intelligent, engaging, one-to-one in-store experience."
"With this partnership, retailers will truly be able to take advantage of online customer behavior in order to enhance the in-store experience," said Michael Osborne, President and CEO of SmarterHQ. "We're thrilled to give store associates the ability to gain insights and personalize interactions in real time, driving more sales in the process."
The benefits of this new partnership include:
Unified Cross-channel View of the Customer – Inside the Tulip Retail Mobile Associate App, store associates will have access to a unified customer profile that represents both in-store customer activity and online browsing and purchases to have a complete understanding of the shopper.
Integrated Personalization Solution – The shopper's previous online browsing and purchase history of individual products, imported from SmarterHQ into Tulip Retail, will appear as an additional tab on the tablet or smartphone that a store associate can either review with the customer or use as a guide for what the consumer may be interested in while visiting the store.
Personalized Clienteling – Products viewed online can be used to personalize emails and text messages that store associates send to their top customers. Communications can be tracked in SmarterHQ and online to determine whether the customer's online purchase was triggered by a personal message from an associate.
About Tulip Retail Dedicated to store associate empowerment, Tulip Retail is bringing the best of online to the selling floor into one, beautifully designed iOS app with the most important tools they need in order to be as effective as possible in driving sales and customer loyalty. Together with Apple, Tulip's mission is to harness the power of the world's most advanced mobile technology with our best-in-class store associate platform. Leading retailers like Bonobos, Coach, and Toys"R"Us choose Tulip to power their next generation of store associates.
About SmarterHQ SmarterHQ is the leading multi-channel behavioral marketing platform, empowering B2C marketers to personalize individual customer interactions in real-time. We work with some of the world's largest brands – such as Bloomingdales, Santander Bank, Carrentals.com and Finish Line to drive phenomenal business results. We've been recognized by Forbes as technology to push B2C companies into a new era of personalization and Forrester's Total Economic Impact study to deliver 667% in ROI. Visit SmarterHQ.com for more information.