tulo™ Expands Bed-in-a-Box Portfolio with Launch of tulo liv

HOUSTON, July 26, 2018 /PRNewswire/ -- tulo™, an innovative bed-in-a-box brand that believes you shouldn't have to sacrifice high quality for affordability, has introduced its next generation of premium mattress offerings --  tulo liv. Constructed with proprietary materials to enhance your sleeping experience, tulo liv is comprised of three foam layers designed to provide core support, and universal comfort at a remarkably competitive price point. Available online and in more than 3,000 Mattress Firm stores nationwide, prices for tulo liv start at $390 (Twin).

Based on consumer feedback and market analysis, tulo recognized there is demand for an innovative and high quality bed-in-a-box mattress at an entry level price point that offers a blend of comfort, support and durability. tulo liv was designed to be just that, with high-resiliency materials for a long-lasting bed that is ideal for all sleepers.

"tulo liv is a testament to our brand's fundamental value of never compromising a good night's sleep. Its unique construction is what makes it stand out from the competition," said Sunni Goodman, SVP of communications at Mattress Firm and tulo™ brand ambassador.

The first layer of tulo liv is a comfort layer of foam, infused with LumaGel™ to provide pressure-point relief for restful, restorative sleep. The next layer provides sustained support to alleviate tossing and turning. The third layer features a solid foam foundation that helps support the top two comfort layers and lengthen the lifespan of the mattress.

"At tulo, we dedicate ourselves to meticulously crafting premium sleep solutions that are comfortable and affordable, so every consumer can have the exceptional quality mattress they deserve at the price they want. We will continue to invest in innovation, engineering and advanced materials to ensure our offerings exceed expectations for comfort and appeal to any budget," Goodman said.

The foam in tulo liv mattresses meets CertiPUR-US® standards for content, emissions and durability. tulo liv is now available online and in stores nationwide. Pricing is as follows: Twin ($390), Twin XL ($470), Full ($470), Queen ($490), King ($590) and California King ($590). For more information about tulo™ or tulo liv, visit www.tulo.com, visit a Mattress Firm or join the conversation on Facebook, Twitter, Pinterest or Instagram @tulobed.

About tulo™
tulo™ is a bed-in-a-box brand launched in the U.S. in October 2017 with the fundamental belief that you shouldn't have to sacrifice high quality to pay an affordable price. tulo™ offers the complete package, combining a great design, an informative and interactive online and offline purchasing experience, and three comfort levels in both its mattresses and pillows at the same affordable price. Every tulo™ product is proudly made in the United States and is sold exclusively online at www.tulo.com and in Mattress Firm stores nationwide.

SOURCE tulo

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