SAN FRANCISCO, May 17, 2017 /PRNewswire/ -- TuneIn, the world's largest audio network, today announced that the company is offering listeners an inside look into some of this year's biggest summer music festivals. The company will be strategically partnering with AEG/Goldenvoice, independent promoters, and premium brands for several high profile music festivals this year including: Hangout Music Fest, Movement Detroit on Red Bull Radio, Firefly Music Festival, Newport Folk Festival, Outside Lands Music and Arts Festival, and Bumbershoot Music and Arts Festival to bring dedicated, standalone festival radio stations to life on its platform.
As fans around the country gear up for their favorite summer fests, listeners can get a taste of what's to come as they stream music by artists from each festival's line-up via dedicated festival stations starting today on their mobile devices or in their connected homes. These one-of-a-kind stations are human curated, human-hosted, 24-7 streaming channels programmed with music from every artist performing at each festival, as well as artists from previous years. During the festival, each station will also host select live-streamed performances, interviews and exclusive artist content. All of the festival stations will live on the TuneIn Festival VIP channel that houses links to each festival station, as well as exclusive artist sessions, and podcasts.
The TuneIn Festival VIP channel and its first festival stations for Hangout Music Fests Radio and Newport Folk Radio are live now, and live-stream coverage begins this weekend from Gulf Shores, AL for live-streams of performances from Hangout Fest by: The Head and The Heart, Dillon Francis, Mac DeMarco, Local Natives, DJ Snake, RÜFÜS DU SOL, Russ, Andrew McMahon in the Wilderness, White Reaper, The Suffers, Louis the Child, Strand of Oaks, TOWKIO, and many more!
"Curation is the key to great listening experiences in radio, and each festival that we've partnered with is a world class tastemaker in the booking of incredible lineups," says Charles Raggio, Sr. Dir. Music Partnerships & Branded Content of TuneIn. "Live music is the heartbeat of every music fan, so it's exciting for us to use our platform to amplify music festival experiences and offer exclusive artist sets and content to millions of monthly listeners throughout the summer."
Brand support from Toyota, Gildan, Red Bull, and SONOS, is helping bring some of the festival stations and live streams to life and TuneIn is supporting the other stations through its own content and music partnership initiatives. Brands are able to authentically integrate into the individual festival stations which reach millions of listeners worldwide.
"We're thrilled to partner with TuneIn to bring Firefly Music Festival to millions of monthly users across the country via Firefly Radio," said Scott Howard, Vice President of Marketing and Partnerships for Red Frog Events. "This year, Firefly fans will be able to experience an incredible blend of past and current Firefly artists on the station in the weeks leading up to the festival and then hear live-streamed performances from the site! Also love being able to amplify the on-the-ground efforts of a great supporting partner like Toyota. This is an exciting new audio extension to Firefly's brand."
"We are always looking for new ways for our fans to enjoy the unique lineup Newport Folk has to offer," says Jay Sweet, Executive Producer of the Newport Festivals Foundation. "TuneIn is a platform that resonates with our engaged base fans, year around, as they're able to experience our blend of before even hitting Fort Adams."
TuneIn chose their festival partners based on listening data it collected in 2016 through test stations launched with AEG's Bumbershoot Music and Arts Festival, Founders Entertainment's The Meadows Music and Arts Festival and the Newport Folk Festival. By comparing artist line-ups, festival audience feeder markets and festival station listening, TuneIn decided to partner with festivals that would perform best with its 22MM listeners a month audience.
This is an exclusive content strategy and business model that TuneIn plans to continue to bring to its audience and brand partners into 2018 and beyond.
TuneIn is the most popular way to listen to streaming audio from around the world. With more than 60 million monthly active users, TuneIn lets people listen to the world's sports, news, talk, and music from wherever they are. TuneIn has over 100,000 radio stations and more than 5.7 million on-demand programs stemming from every continent, and is available for free across many connected devices. TuneIn Premium lets subscribers listen to the NFL, MLB, NBA, over 40k audiobooks, and commercial-free music stations. TuneIn has venture funding from Comcast Ventures, IVP, Sequoia Capital, Google Ventures, General Catalyst Partners, and Icon Ventures, and is headquartered in San Francisco, California.
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