NEW YORK, March 9, 2011 /PRNewswire/ -- Tupperware and James Beard award-winning chef Michael White of the acclaimed restaurants Marea, Ai Fiori and Osteria Morini are teaming up to create a unique pop-up dining experience called the TupperClub. At the invitation-only event, which will be open in the penthouse of New York's Setai Hotel from March 15-16, Chef White will prepare meals that will spark unforgettable conversation and bring people together. The meal will be prepared using a variety of innovative Tupperware products such as the Quick Chef hand-operated, electricity-free food processor and high-end Chef Series knives and cookware.
Through March 9th, foodies and conversationalists who would like to attend the TupperClub can enter to win a seat at the table on food blog EaterNY (http://ny.eater.com/archives/2011/03/tupperware_sp.php). Tupperware and EaterNY are calling for haiku submissions on the most awkward dinner party experiences ever had.
White will cook a variety of unique dishes and all attendees will receive simple recipes from White they can make at home to re-create the TupperClub experience. The recipes will also be posted on http://www.facebook.com/TupperwareBrandsCorp.
"From Day One, Tupperware has been about helping people create memorable moments that facilitate great conversation," said Tupperware Brands Corporation Chairman and CEO Rick Goings. "In fact, some people have called the Tupperware party the first social network. Today's Tupperware party builds on that tradition, but it's no longer a bunch of housewives sitting around June Cleaver-style. It's a fun, interactive girls' night out, in which women talk and cook together, bonding over the experiences they share. In many ways, it's what a dinner party used to be – but in too many cases no longer is. Tupperware is celebrating the importance of taking time to enjoy the simple joy of a wonderfully prepared meal coupled with good company and great conversation."
"Cooking was a family pastime when I was growing up," said Chef Michael White. "For me, a great meal has always been about the magic that happens not only in the kitchen, but also at the table. The original supper clubs were about creating places for people to get together with others in their community and get to know each other. I'm thrilled to work with Tupperware to bring back that concept and demonstrate how any at home chef can use Tupperware to prepare and host their very own TupperClub for their friends and loved ones."
About Michael White
Michael White is Chef and partner of award-winning New York restaurants Marea, Ai Fiori and Osteria Morini and author of Fiamma: The Essence of Contemporary Italian Cooking. He previously served as executive chef of Fiamma Osteria, Convivio and Alto. White's restaurants have received numerous honors, including James Beard awards, Michelin stars and glowing, three-star reviews from The New York Times. Known for soulful, flavorful interpretations of Italian cuisine, White is a Wisconsin native who trained in Italy with venerated Chef Valentino Marcattilli at Ristorante San Domenico in Imola, studying the hands-on, ingredient-driven cooking style of the Italians. Endlessly inspired by the notion of taste memory, White strives to recreate the sensory feel of true Italian dining experiences with each dish he creates.
About Tupperware Brands Corporation
Tupperware Brands Corporation is a portfolio of global direct selling companies, selling premium innovative products across multiple brands and categories through an independent sales force of 2.4 million. Product brands and categories include design-centric preparation, storage, and serving solutions for the kitchen and home through the Tupperware brand and beauty and personal care products for consumers through the Armand Dupree, Avroy Shlain, BeautiControl, Fuller Cosmetics, NaturCare, Nutrimetics, Nuvo, and Swissgarde brands. For more information, log on to www.tupperwarebrands.com.
SOURCE Tupperware Brands Corporation