Turkcell Introduces its New Smart-Phone, "Turkcell T10", to Stimulate Internet Usage

ISTANBUL, November 9, 2010 /PRNewswire-FirstCall/ -- Turkcell (NYSE:TKC, ISE: TCELL), the leading communications and technology company in Turkey, is delighted to announce the introduction of the new Turkcell T10, a smart-phone which will reinforce Turkcell's technological leadership of the Turkish smart-phone market.

Turkcell T10, the first smart-phone in Turkey with the pre-loaded Google Voice Call application, also has the technology to convert pronounced words into text. Turkcell T10 comes with a number of preloaded applications - such as Turkcell MobileTV, Video Search, Turkcell Online Transaction Center, gncPLAY, Turkcell Compass, Turkcell Help, Turkcell Back up and Agenda - already enjoyed by Turkcell customers.

To promote increased internet usage, Turkcell T10 is being introduced to the market at a non-contracted price of $232, half the average smart-phone price in Turkey. T10 is also available for postpaid subscribers on a contract basis with installments starting from TRY29/month for 24 months, including a 500 MB internet and 600 hours Mobile TV package.

Turkcell's Chief Consumer Business Officer, Burak Sevilengul said: "Turkcell has successfully established one of the world's best performing 3G technology supported networks. We provide high quality data and voice services to approximately 80% of the Turkish population, have become one of the first global operators to have implemented HSDPA+ and have reached speeds of 42.2 Mbps with our HSPA multi carrier solution. Now our objective is to continuously strive to close the Digital Divide and so become an 'Information Society'. Turkcell T10 will lead the way in taking the smart-phone experience to a higher level in terms of price-quality balance, while increasing smart-phone penetration. We will continue to develop our mobile internet and services, as well as the unique applications that create stickiness, to stimulate data usage and generate revenues from our emerging businesses."

ABOUT TURKCELL

Turkcell is the leading communications and technology company in Turkey with 33.9 million postpaid and prepaid customers and a market share of approximately 55% as of September 30, 2010 (Source: Our estimations, operator's and the Telecommunication Authority's announcements). Turkcell provides high quality data and voice services to approximately 80% of the Turkish population through its 3G technology supported network and to 99.07% of the Turkish population through its 2G technology supported network. Turkcell reported TRY2.3 billion ($1.5 billion) net revenue for the period ended September 30, 2010 and its total assets reached TRY14.5 billion ($10.0 billion) as of September 30, 2010. Turkcell has become one of the first operators among the global operators to have implemented HSDPA+ and to reach to 42.2 Mbps speed with HSPA multi carrier solution. Turkcell is a leading regional player and has interests in international mobile operations in Azerbaijan, Belarus, Georgia, Kazakhstan, Moldova, Northern Cyprus and Ukraine which, together with its Turkish operations, had approximately 60.4 million subscribers as of September 30, 2010. Turkcell has been listed on the NYSE and the ISE since July 2000 and is the only NYSE listed company in Turkey and is among the top 15% of companies listed on NYSE by its size as of October 2010. 51.00% of Turkcell's share capital is held by Turkcell Holding, 0.05% by Çukurova Holding, 13.07% by Sonera Holding, 2.32% by M.V. Group and 0.01% by others while the remaining 33.55% is free float. Read more at http://www.turkcell.com.tr/en

    For further information please contact Turkcell

    Nihat Narin, Investor and International Media Relations
    Tel: +90-212-313-1244
    Email: [email protected]
    [email protected]

    http://www.turkcell.com.tr

SOURCE Turkcell