Turkish Presence Soars at MAPIC

Oct 26, 2010, 11:38 ET from Reed MIDEM

PARIS, Oct. 26 /PRNewswire/ -- Turkey is significantly increasing its presence at MAPIC 2010 with 48 retail and retail real estate companies set to attend* compared to 23 at the same period last year. With 22 exhibitors already signed up, Turkey makes its entry into the list of top 10 exhibiting countries and will host a dozen retail brands in a dedicated national pavilion.

Based on IMF forecasts, The Wall Street Journal** recently reported that Turkey is currently one of the fastest developing European economies and is expected to grow by 3.7% this year. Its very young population, lured by the consumption patterns of Western countries, encourages industry professionals to build the very latest-generation shopping centres in Turkey.

The growing interest of Turkish companies for MAPIC confirms this trend, as Nathalie Depetro, Director of MAPIC, says: "When Turkey was MAPIC's Country of Honour in 2008, we highlighted the potential of this market among international players. Since then, Turkish professionals have confirmed their interest in and loyalty to the event, with a strong desire to open up internationally."

As a spokesman for TURQUALITY®, the government-sponsored agency that promotes overseas development for Turkish companies explains: "With more than 66 countries represented, MAPIC is a fast and efficient platform for meeting future partners, examining franchise opportunities, finding out about various markets and launching new projects. MAPIC is a unique opportunity for TURQUALITY® companies and we hope that it acts as a stepping stone for their development strategy."

For three days, Turkey will be showcased in the exhibition area and in the conference programme. Retailers such as the luxury brand Zen Diamond, clothing and fashion brands Colins, Damat, Tween, and the DIY brand Koctas, will be attending MAPIC for the first time. Retail real estate professionals including developers such as Renaissance Development and Turkmall, the architects Iki Design Group and Oncuoglu Architecture, or the investment group Zorlu Property have already confirmed their presence.

To learn more about Turkish brands exhibiting at MAPIC, click here.

* figures as of October 22, 2010

** "Turkey open for business," by William Boston, The Wall Street Journal 16.06.2010

Press registration (for show) is free. For registration details, click here.

For editors:

Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM featuring MIPIM Horizons, MIPIM Asia  and MAPIC for the property and retail real estate sectors.

Reed MIDEM is a division of Reed Exhibitions, the world's leading events organiser, with over 440 events in 36 countries. In 2009 Reed brought together over six million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 35 fully staffed offices.

Reed organises a wide range of events, including exhibitions, conferences, congresses and meetings. Its portfolio of over 440 events serves 44 industry sectors, including: Aerospace & aviation, automobiles, beauty and cosmetics, broadcasting, building & construction, electronics, energy, oil & gas, engineering, manufacturing, food service & hospitality, gifts, healthcare, interior design, IT & telecoms, jewellery, life science & pharmaceuticals, machinery, marketing, business services & training, medical education, printing & graphics, security & safety, sports & recreation, travel.

Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field.

For further information about Reed MIDEM visit www.reedmidem.com.

MAPIC® is a registered trademark, all rights reserved.

www.mapic.com

www.reedmidem.com

SOURCE Reed MIDEM



RELATED LINKS

http://www.reedmidem.com


http://www.mapic.com