Turner Broadcasting Selects Operative to Unify Ad Sales Technology Platforms

Industry Leader Focuses on Streamlined Inventory Management through Operative.One Software Platform

Dec 11, 2013, 09:00 ET from Operative

NEW YORK, Dec. 11, 2013 /PRNewswire/ -- Operative, the premier leader in advertising business management solutions, is proud to announce Turner Broadcasting System, Inc. as a new Operative.One client. Turner has selected Operative.One for their digital ad business to unify multiple systems into a single platform for yield management across multiple channels.

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"Operating both domestically and internationally on multiple platforms, we needed a solution to help manage the inherent complexities of a diversified technology stack," said Brooks Tobey, Senior Vice President, Audience Multiplatform Technology, Turner Broadcasting System, Inc. "We sought a solution to help run an inventory that spans display, mobile and video. Operative.One's platform allows us to integrate our intricate systems and package our inventory across these channels to efficiently serve our clients."       

An end-to-end solution for unifying ad business activities across an organization, Operative.One enables clients to grow their advertising revenue and maximize yield on inventory, while also significantly cutting the costs of selling, executing and billing ads.

"We are delighted to welcome Turner – an established leader in the industry – as a client," said Lorne Brown, President and CEO, Operative. "With mounting complexity top of mind for today's digital publishers and media companies, Turner's adoption of Operative.One speaks to the value that our software provides in overcoming complexities to uncover business opportunity."

In addition to implementing Operative.One, Turner has joined Operative's Client Advisory Board, comprised of media industry leaders who gather to assess the development and growth of the ad tech industry. "We view each of our clients as partners, and we are looking forward to collaborating with Turner to drive enhanced success within their advertising operations and to support their bottom line," continued Brown.

About Turner
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world. Turner brands and businesses include CNN/U.S., CNN International, CNN.com and HLN; TBS, TNT, truTV and Turner Classic Movies; Cartoon Network, Boomerang and Adult Swim; and Turner Sports.

About Operative
Operative Media, Inc. is the premier advertising business management company enabling media and advertising organizations to profitably run increasingly complex businesses with simplicity. Operative's next-generation, SaaS-based platform, Operative.One, and technology-enabled services help media industry leaders and their partners reduce transaction costs and boost advertising revenue by balancing operational efficiency with innovation. More than 200 industry leaders representing over 30 percent of digital advertising revenue – including NBC Universal, Kelley Blue Book and Weather.com – rely on Operative to provide the business processes and systems necessary to package, sell, traffic, manage, optimize and collect revenue on advertising products. For more information, visit www.operative.com.

SOURCE Operative