Tushbaby Launches The Pearl -- A New Era for Newborn Carriers

News provided by

Apr 30, 2025, 12:30 ET

Designed for the earliest days of life, The Pearl hands-free newborn carrier
makes closeness simple — and stylish

WALNUT CREEK, Calif., April 30, 2025 /PRNewswire/ -- Tushbaby, the brand known for redefining modern parenting gear, proudly announces the debut of its newest innovation: The Pearl — a hands-free, standalone newborn carrier thoughtfully designed to support the earliest stages of parenthood with comfort, simplicity, and style. Set to launch on May 1st, The Pearl marks a natural evolution in Tushbaby's product line and a major moment for the brand.

Engineered to offer newborns a secure, womb-like environment, The Pearl gives parents and caregivers the freedom to move with confidence while keeping their baby close. It's the ideal blend of gentle support and smart design for life's first cuddles and everyday tasks.

"We created the Pearl to give parents and newborns the comfort, connection, and confidence they deserve from day one. As a mom who struggled with traditional carriers, I know how important it is to feel supported—physically and emotionally. The Pearl is our answer to that need: a beautiful, functional, hands-free solution made for real life," said Sara Azadi, Co-Founder and CMO of Tushbaby.

Key Features Include:

Ultra-soft, hypoallergenic, breathable fabric that's gentle on sensitive skin
Adjustable straps for a snug, secure fit
Wrap-style design that's easy to wear and simple to secure
Built-in pockets and bottle holder for added convenience
Nursing cover compatibility with optional Tushbaby accessory attachments
Weight range: 8–20 lbs., designed specifically for newborns
Machine washable for everyday ease
Folds and tucks away for compact, on-the-go use
Seamlessly compatible with Diaper Packs

Whether worn on its own or paired with other Tushbaby essentials, The Pearl delivers both form and function for families seeking a beautifully designed newborn carrier that supports connection from day one.

The Pearl will be available in Black starting early May at www.Tushbaby.com, with four additional color options available for pre-sale: Cream, Dots, Abstract, and Cheetah.

About Tushbaby
Founded in 2018, Tushbaby is on a mission to make parenting easier. From its groundbreaking hip seat carrier to its versatile accessories and bags, Tushbaby is redefining on-the-go parenting with functional yet fashionable solutions that families love. Viral from day one, Tushbaby's products have been featured on Shark Tank and CBS Morning News, and in New York Magazine, Forbes, Parents, Cosmopolitan, BuzzFeed, US Weekly, and more. Learn more at www.tushbaby.com.

Media Contact:

Charisse Curtis
Milano Consulting
[email protected]
323.251.3582

SOURCE Tushbaby