ISTANBUL, November 25, 2015 /PRNewswire/ --
TÜYAP is the new home of İSMOB, the biggest furniture fair in Turkey
TÜYAP, the only organization in the private sector that has its own fair center in Turkey, will be hosting Istanbul Furniture Fair (İSMOB), which has been organized since 2005 with the guidance of the Association of Turkish Furniture Manufacturers (MOSDER). The 12th annual İSMOB fair, which will be held between January 12 and 17, 2016, will host visitors in its new location, the TÜYAP Fair Convention and Congress Center.
Istanbul Furniture Fair (İSMOB), which is the biggest furniture fair in Turkey and the third most important furniture fair in the world, shall host visitors for the 12th time at a new address, the TÜYAP Fair Convention and Congress Center, between January 12 and 17, 2016. It will present the most professional examples of the Turkish furniture sector, which currently exports products to 200 countries.
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TÜYAP, which has served 263,177 companies from 97 different countries, has organized 1,397 domestic and 158 foreign fairs since its foundation, and which is the only private sector fair organization with its own expo center, will host İSMOB, one of the most renowned fairs in the world this year. İSMOB is a platform of union for the furniture sector in Turkey organized with the participation of many domestic and foreign companies and the guidance of the Association of Turkish Furniture Manufacturers (MOSDER). It will host professionals of this sector from different countries located in Europe, Asia, the Middle East and Africa this year in their new home, TÜYAP.
TÜYAP was chosen as the location because Turkey has a geographical position where 60 countries and a population of 1.5 billion people can be reached within 1 to 3 hours, based on direct presentation and marketing studies of participants and visitors together with the locations of TÜYAP's six foreign offices working in Cairo, Sofia, Tehran, Moscow, Tbilisi and Skopje. This also includes over 20 foreign presentation networks located in Germany, Italy, Spain, France, China, Taiwan, India and Korea.
Furniture that will attract a lot of visitors due to its design and quality, that shines out because of its functionality and that energizes authentic designs, will be presented to visitors at this fair organized by MOSDER who represent 75% of the Turkish furniture sector and who perform important studies that strengthen the importance of the sector globally.
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İSMOB Marketing Expert