TV Cooking Star Bobby Deen Celebrates Home Chefs As Part Of The Kenmore Brand 100th Anniversary

HOFFMAN ESTATES, Ill., June 3, 2013 /PRNewswire/ -- To celebrate its 100^th anniversary the Kenmore brand is teaming up with Bobby Deen to honor home cooks across America by not only recognizing their best and favorite recipes, but also offering a chance to win amazing prizes.

By submitting a recipe on cookmore.com, now through Aug. 1, home cooks have a chance to win*:

• A trip to New York to join Bobby Deen for the Food Network New York City Wine & Food Festival and have five winning recipes served up along with the nation's best;
• A $5,000 kitchen appliance makeover; and
• A feature in a limited edition Kenmore 100^th anniversary cookbook, which will be unveiled at the Food Network New York City Wine & Food Festival presented by FOOD & WINE

"Growing up with an amazing cook in our home, I know how much heart and soul are put into each dish that's served up to family and friends," said Bobby Deen. "I'm thrilled that the Kenmore brand is giving home cooks the recognition they deserve and that they have the opportunity to share their goodness with the military and their families around the world via cookmore.com." 

Cookmore.com allows users to easily create custom cookbooks, upload recipes, search for favorite ingredients and explore the recipe library built by everyday cooks, acclaimed chefs and more. Shop Your Way^SM is a community that links members with exclusive content, deals and social shopping on an interactive website, shopyourway.com.

And for every recipe submission on cookmore.com, $5 will be donated to Heroes at Home up to $10,000. The Heroes at Home program strives to uplift, assist and honor America's military service members, veterans and their families.

Cook Your Way into Kenmore Brand History
Kicking off the 100^th anniversary cooking festivities is a Memorial Day weekend event to recognize the commitment and service of U.S. military men and women. The Kenmore brand and Bobby Deen served up free dishes to servicemen and women on the iconic Intrepid Sea, Air, & Space Museum in New York City on Friday, May 24. The dishes served were drawn from cookmore.com recipe submissions as voted by the community. In addition, recipe submissions also help active military service members, veterans and their families thanks to the Heroes at Home donation from the recipe submissions.

"At Kenmore, we've listened to our customers for over a century and have evolved kitchen innovations to help home cooks enjoy their time with family and friends," said Michael Castleman, senior vice president, Sears Holdings and president, Kenmore, Craftsman and DieHard. "Our 100^th anniversary celebration is one way we are thanking the people who trust us enough to be part of their treasured celebrations – large or small."

The Heat is on this Summer
In addition to the online recipe competition through cookmore.com, Bobby Deen also will be visiting the Wisconsin, Ohio and Iowa state fairs in July and August to find top recipes in these hot beds of home cooking. Winners of the select state fair competitions will win a $5,000 Kenmore appliance makeover, a trip to the Food Network New York City Wine & Food Festival and an appearance in the Kenmore 100^th Anniversary cookbook.

Whether it's feeding the troops, serving up blue-ribbon worthy dishes at state fairs across America this summer or showcasing winning recipes at the Food Network New York City Wine & Food Festival, the Kenmore brand has solutions for all home cooks. With the new Kenmore Elite® Trio® 33 cubic foot French Door Bottom Mount Refrigerator, no other refrigerator on the market has more capacity¹. Its 33 total cubic feet is perfect for holding all those ingredients for the big summer cookout. When it comes to cooking main dishes and sides simultaneously, the Kenmore Elite® Electric Free Standing Double Oven and Slide-In Ranges offer separate dual ovens that can bake at different temperatures for greater flexibility.

The Kenmore brand and Sears value customer loyalty. With the Shop Your Way^SM program, customers can earn reward points to use toward future purchases. To follow Kenmore brand announcements and happenings, sign up to become a Shop Your Way member at www.shopyourway.com.

For more information on the Kenmore 100^th Anniversary event including product information, images, and Anniversary press release and Kenmore brand timeline, please visit cookmore.com/press-kit/.

*NO PURCHASE NECESSARY. Kenmore ® 100^TH Anniversary Home Cooked Recipe Contest entry phase begins on 5/16/13 and ends 8/1/13. Contest is open to eligible legal residents of the 50 United States and the District of Columbia who are 18 years of age or older as of the date of entry. See Official Rules available at www.cookmore.com for Contest Phases, entry details, submission requirements, prizes, etc. Void in PR and where prohibited by law.

About Sears Holdings Corporation
Sears Holdings Corporation (NASDAQ: SHLD) is a leading integrated retailer with more than 2,500 full-line and specialty retail stores in the United States and Canada and the home of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through shopyourway.com. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, fitness equipment and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, with a broad apparel offering, including such well-known labels as Lands' End, the Kardashian Kollection, Jaclyn Smith and Joe Boxer, as well as Sofia by Sofia Vergara and The Country Living Home Collection. We are the nation's largest provider of home services, with more than 14 million service and installation calls made annually, and have a long-established commitment to those who serve in the military through initiatives like the Heroes at Home program. We have been named the 2011 Mobile Retailer of the Year, Recipient of the 2013 ENERGY STAR® "Partner of the Year - Sustained Excellence Award" for Product Retailing and Energy Management and one of the Top 20 Best Places to Work for Recent Grads.  Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.  For more information, visit Sears Holdings' website at www.searsholdings.com. Twitter: @searsholdings || Facebook: http://www.facebook.com/SHCCareers

About the Kenmore Brand
The Kenmore Brand is an industry leader in delivering trusted performance in the home with smart and stylish appliance innovations that help consumers do things quicker, easier and better. Recognized as a top appliance brand for nearly 100 years, the Kenmore Brand continues to give consumers more time, efficiency and better results for better living with industry-leading products across small and large appliance categories. The brand also introduced the Kenmore Craftsman Live Brand Experience -- an interactive space in the heart of Chicago equipped to stream innovative experiences and events live online via the Kenmore brand's Facebook page.  For more information, log on to www.kenmore.com or www.facebook.com/kenmore.

¹ Among leading brands refrigerator capacity measured through Association of Home Appliance Manufacturers (AHAM) Standards

Contact Information:
Larry Costello
Sears Holdings Corp.
(847) 286-9036
[email protected]

Leah Eisenstein
Zeno Group for Kenmore
(312) 396-9766
[email protected]

SOURCE Kenmore