TV Time Announces Agreement With Ocean Media For Its TVLytics Television Measurement Solution
Ocean Media is the First Advertising Company to Use TVLytics for Media Planning Across All Global OTT, Broadcast and Cable Networks
Nov 27, 2018, 11:00 ET
LOS ANGELES, Nov. 27, 2018 /PRNewswire/ -- TV Time, the world's largest TV tracking platform, announced today a subscription agreement with its first advertising agency partner, Ocean Media, for the company's cross-platform television measurement solution TVLytics.
As one of the largest independent media agencies, Ocean Media has been developing, implementing and executing innovative, data-driven media strategies for more than 20 years, for some of the biggest brands in the world such as Priceline.com, Overstock.com, Ebates, and Realtor.com.
In today's fragmented media landscape, marketers are looking for a competitive advantage across all TV consumption, as viewers are increasingly watching shows on multiple platforms and devices. The TVLytics platform, with insights from the massive, engaged TV Time community, has real-time viewing and engagement data spanning every episode of television and platform, which has proven valuable in understanding how content is performing across countries, devices, age, gender and more.
Ocean Media will use TVLytics to efficiently target and measure viewing audiences as they migrate across multiple screens and media buying channels including linear TV, OTT, and digital video. In addition, TV Time will leverage Ocean Media's input to help enhance TVLytics and ensure it is answering the most important questions for agencies across all platforms and devices.
"Ocean Media has been a pioneer for their data centric approach to media planning and buying and we're excited to partner with them and benefit from their decades of experience in utilizing analytics for leading marketers," said TV Time CEO and Chairman Richard Rosenblatt. "Using TVLytics, Ocean Media will be able to uncover and target new audiences across all global broadcast, cable and OTT networks, including Amazon, Hulu, Netflix, YouTube and others, providing a true competitive advantage to their clients."
"Ocean Media has unique analytics experience among agencies and we've helped many of our clients develop innovative television media strategies based on data," said Dave Coleman, Ocean Media's Senior Vice President, Strategy and Development. "By leveraging TV Time's extensive insights on how consumers watch, engage with, and react to programming, we have another measurement tool that will allow us to make smarter media investment decisions for our clients."
About TVLytics:
TVLytics leverages billions of first-party data points from the TV Time product to provide insights on viewing patterns and trends for today's cross-platform television landscape - offering the most comprehensive viewing measurement solution across all over-the-top (OTT) platforms. TVLytics insights also go a layer deeper and convey viewers' emotional reaction to a series, episode, character, or even specific moment in an episode, shedding light on important drivers of ratings, subscriber growth and advertising spend for a show. The TVLytics platform surfaces real-time emotional indicators from passionate TV fans such as favorite character, best moment, how an episode made them feel, and other business-driving signals for specific television shows at the episode level. For more information about TVLytics, visit http://tvtime.com/insights.
About TV Time:
TV Time is the world's largest TV tracking platform providing insights for today's television landscape. Every day, nearly a million people, across 200-plus countries, use TV Time to keep track of the shows they're watching, discover what to watch next and engage in a global community of more than 12 million registered TV fans. From these billions of first-party data points, TV Time provides insights to media companies, talent agencies and advertisers to help them better understand their audiences, uncover emerging trends and make strategic decisions across their businesses. The TV Time community has tracked more than 11 billion episodes of television to date across all broadcast, cable and OTT networks and all viewing platforms from mobile to traditional TV boxes. Users check into TV Time more than 23 million times per month. For more information, visit: www.tvtime.com. Follow TV Time on Facebook, Instagram, Twitter and Snapchat.
SOURCE TV Time