tvsdesign Chosen to Design Three New International Retail Centers

ATLANTA, Aug. 17, 2011 /PRNewswire/ -- The Retail Studio of tvsdesign, one of the leading retail architecture and design firms in the world, has been chosen to design three new international retail centers totaling more than 3,000,000 square feet of space: Galaxy's Mall as part of Tianjin's prestigious new Cultural Center District, The North Country Mall in Mohali Punjab, India; and Red Star Coastal Area Community Project in Dalian, China.

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"Our retail design practice is a pre-eminent leader in our industry, having worked with many successful developers and experienced owners on projects in the United States, South America and China," said Roger Neuenschwander, president of tvsdesign.  "We are using a collaborative effort, combined with tvsdesign's almost 40 years of experience to interpret the specific vision that each of our client's sees for these projects. We're excited to bring our experience to these projects and are elated they are underway."

The concept for the Tianjin's prestigious new Cultural Center District in Tianjin, China is to create a place for living – a place where nature and culture, fashion and entertainment, social interaction and contemplation are in harmony. The core of this concept is the belief that the commercial complex should open out to embrace the cultural activities and the pedestrian flow of the grand promenade linking the Peoples Building and Tianjin's new Zhong Hua Opera House.

Arranged along a gentle arc, a crystalline building of feature restaurants will create a focal point for the internal street and gardens.  This faceted glass building will be the sculptural icon of the Commercial Complex, and a complementary building edge for the proposed new museum buildings across the lake. Together they serve to maintain the visual prominence and importance of the Opera House.

According to Donna Childs, tvsdesign principal, the interior of The Galaxy Mall will create four distinctly unique shopping experiences with the Sun, Moon, Star and Earth Courts. Each court provides the customer with shopping and dining opportunities along with special features such as a stage for performances in the Star court. The 2,000,000 square-foot, project is scheduled to be completed in 2012.

The North Country Mall in Mohali Punjab, India is a 1,000,000 square-foot mixed-use retail prototype and the first of an aggressive rollout plan for India for US developer Gumberg.  Based on the demands of the market in each location, the prototype will have the ability to combine hotel, service apartments and office towers with a multi-level shopping destination. The design of the prototype developed for the North Country Mall takes its inspiration from a resort experience infused with thoughtful design and quality. An immersive shopping environment is the goal of the mall.  A harmonic flow of nature and structure combined with an atmosphere of warmth and comfort are crucial to the concept. Variety of materials, spaces and textures create a sense of discovery. The highest standards of craftsmanship, merchandise and tenant presentation are imperative to conveying to the shopper, "We were expecting you and are glad you are here." The project is scheduled to be completed in 2012.

In Dalian, China, tvsdesign is creating The Red Star Coastal Area Community Project, which will add approximately 550,000 square feet of retail and luxury residences to the community.  "tvsdesign created the master plan for the community and have worked on multiple projects during the last few years," said Neuenschwander.  "We look forward to being a part of the ground breaking ceremony of this phase of the project in late Sept. of this year."

Soaring sculpture and curving forms will combine to create a sculptural icon for this leisure and entertainment destination within the high end residential community of Dalian. Dramatic glass pavilions will be used to define a series of outdoor rooms. Providing shade by day and glowing lanterns by night, the pavilion structures will be easily recognized and appreciated as an icon both from a distance and by the visitor as focal points to the entertainment promenade. The roof will be used to create a "fifth facade" for the project. With winding paths, green gardens and dining terraces, the community will be invited to interact with the building. Sculpted landscaped forms will create a green oasis in the middle of the dense high-rise community that will be appreciated for its natural beauty when seen from above and for the dynamic garden experience it provides the visitor. The project is scheduled to be completed in 2012.

In addition to the projects in Tianjin, Dalian and Punjab, tvsdesign will begin work in other areas of China, India, and Latin America and in the United States.

tvsdesign is a global design firm whose award-winning solutions reflect more than 40 years of experience in planning, architecture and interior design.  With offices in Atlanta, Chicago, Dubai and Shanghai, the firm's passion for design excellence, sustainability and collaboration produce client-driven results. tvsdesign is recognized for its work including convention and public assembly, cultural arts, retail, office, education, government, hospitality and mixed-use design.  tvsdesign's sustainable design experience encompasses almost 22 LEED Certified and 18 LEED registered projects. tvsdesign has garnered the prestigious American Institute of Architects Firm Award in 2002.   www.tvsdesign.com

SOURCE tvsdesign