Twelve Premium Publishers Dial-Up Programmatic Strategies in the UK with PubMatic

LONDON, Oct. 15, 2014 /PRNewswire/ -- PubMatic, the programmatic advertising platform company for leading publishers, today announced twelve new premium publishers in the UK have recently started using its programmatic advertising platform. These publishers include: The Economist, Haymarket, ESI Media (Independent, London Evening Standard), Northern & Shell, Local World, Shortlist Media, Vice, Coull Ltd., talkSPORT Radio, TV Guide UK, Press Holdings Media Group (including The Spectator) and Contented Group. PubMatic also announced some recent key hires in EMEA and has grown its EMEA team in excess of 35 employees in four markets.

"We are pleased that more and more publishers in the UK are relying on PubMatic to help them address the rapid changes that are shaping their marketplace," said Rob Jonas, Global Chief Revenue Officer. "In a short amount of time, programmatic has gone from being a novel concept to the new normal for publishers. The PubMatic EMEA customer portfolio has quadrupled in the last 12 months and we continue to take market share from our competitors. We're also glad to be adding senior personnel from leading companies across the UK and EMEA to our team."

PubMatic also announced several new additions to its EMEA leadership team including John Stoneman promoted to the position of VP EMEA from his prior role as Senior Advertising Solutions Director, International; Bill Swanson, formerly at News International and Independent News & Media, appointed to the newly created role of Country Manager, UK; Frederick Leuschner, formerly at Google and Microsoft, joined as Business Development Director, EMEA; Daniel Wilson, previously at Amobee and EE joined as Senior Director Mobile and Video, International and Emma Newman, formerly at Microsoft, AOL and Clear Channel joined as Senior Marketing Director, International.

"As digital ad spend in programmatic and Real-Time bidding continues to surge, PubMatic's EMEA expansion and senior team will be instrumental to supporting publishers as they develop their digital strategies, leading many of them to switch from their existing exchange solutions to the true publisher-focused software platform that PubMatic provides," added John Stoneman, VP EMEA at PubMatic.

About PubMatic
PubMatic is a technology platform that powers the programmatic advertising strategy of leading publishers and premium brands. Our innovative solutions help content providers drive the highest value for their digital media assets and provide consumers with a more personalised advertising experience across display, mobile and video. PubMatic's One Platform, proprietary technology and advanced mobile capabilities are utilised by a global roster of comScore publishers. Pioneering online auctions for the buying and selling of media through Real-Time Bidding (RTB) and Private Marketplace (PMP), the company also works with hundreds of advertising partners. Ranked by Deloitte as one of the fastest growing companies in the US Internet sector in both 2012 and 2013, PubMatic has offices worldwide with headquarters in Redwood City, California.

For further information, please contact:
Mital Goel
Corporate Communications Manager, International
[email protected]  
T: +447947461250

Paige MacGregor
Corporate Communications Manager, US & LATAM
[email protected] 
T: (774) 254-5063

SOURCE PubMatic

Related Links

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