Twelvio Partners with WIDER to Scale AI-Powered Creative Across Gaming

Winning ads fatigue quickly, acquisition costs rise, and marketing teams struggle to produce enough new concepts, formats and localized variations to maintain performance. A declining ad rarely fails overnight. It quietly becomes more expensive while the budget keeps running.

WIDER turns that problem into a continuous creative cycle.

The platform connects to a brand's ad accounts, analyzes what drives results and reads live competitor ad libraries across the category. It shows what competitors are running, how long their ads have been active and which concepts are gaining momentum.

WIDER then turns those insights into UGC and reaction videos, gameplay ads, statics, motion creative and playable ads. Assets are prepared for major advertising networks including but not limited to Meta, AppLovin, Liftoff, Moloco, Unity and Google, and localized by language and market, with relevant disclaimers incorporated during production.

The platform also identifies creative fatigue before the decline becomes obvious in standard performance reporting.

"WIDER is not another disconnected creative tool," said a Twelvio spokesperson. "It brings research, generation, editing, localization, compliance support and campaign intelligence into one system. Combined with Twelvio's gaming expertise and full-cycle marketing capabilities, it gives our clients a faster path from performance insight to launch-ready creative, so they can test more, enter new markets and scale what works."

One Platform for the Full Creative Cycle

For marketing teams, WIDER replaces multiple point solutions and outsourced production workflows with one connected platform.

For game providers, a single title can become a complete launch package across the formats, ratios and languages operators require.

For affiliates and media buyers, WIDER enables original creative angles across multiple brands and markets instead of relying on the same assets used throughout an affiliate program.

"Gaming teams are not short on ideas; they are short on throughput," said Jonathan Karmi, CEO and Co-founder of WIDER. "The industry automated distribution and left creative on human hours. We built the engine that removes that ceiling, so a two-person team can ship what used to take an agency and a quarter."

Founded in July 2025, WIDER has completed two funding rounds backed by venture funds and prominent angel investors, at a valuation estimated in the tens of millions. The platform now works with more than 50 gaming brands across North America and Europe in social casino, sports fantasy and iGaming.

WIDER first proved its model in gaming, one of the most restricted advertising environments, where creative must perform without many of the promotional hooks available to other industries.

A Partnership Designed to Scale

The partnership gives Twelvio a powerful technology layer for creative production and campaign optimization. Twelvio's clients gain faster creative output, data-led iteration and scalable localization without adding more tools or production overhead.

For WIDER, the collaboration provides access to Twelvio's gaming expertise, commercial relationships, performance marketing capabilities and network of operators, providers, affiliates and technology partners.

"WIDER brings the technology, while Twelvio brings the industry knowledge, market access and execution," Karmi added. "Together, we can help gaming brands build a faster, smarter and more scalable creative operation."

See WIDER and Retarget.gg Live at SBC Summit Lisbon

Twelvio will demonstrate WIDER at SBC Summit 2026 in Lisbon.

Visitors will see how the platform analyzes campaign and competitor data, identifies winning creative patterns and turns those insights into ready-to-launch advertising across formats, networks, languages and markets.

Twelvio will also showcase Retarget.gg, its recently announced partner platform for monetizing geo-blocked and non-converting traffic.

Together, the platforms strengthen two critical stages of performance growth:

• WIDER creates and continuously refreshes the advertising that drives acquisition.
• Retarget.gg recovers revenue from visitors a business has attracted but cannot convert or serve.

WIDER helps bring more customers in. Retarget.gg captures more value from the traffic others leave behind.

Both platforms will be presented at the Invicta Entertainment Group stand, alongside a connected ecosystem spanning operations, platforms, content, aggregation, marketing, traffic, affiliation and investment.

For visitors, that means more than individual product demonstrations. At one stand, they can explore how to launch faster, get better content, strengthen creative, improve acquisition, monetize lost traffic and enter new markets.

Meet Twelvio, WIDER and Retarget.gg at SBC Summit Lisbon
Stand B551, Hall 2
September 29–October 1, 2026

Bring us your growth challenge. Book a meeting or visit stand B551 to see where your next lift can come from.

About Twelvio

Twelvio is a leading social gaming and digital entertainment marketing agency offering brand strategy, performance marketing, media buying, affiliate and influencer partnerships, SEO and ASO, content, creative production, CRM, analytics and international market expansion.

Twelvio combines industry expertise, technology, and end-to-end execution to help entertainment brands launch, scale, and turn demand into revenue.

For more information, visit www.twelvio.com.

About Wider

WIDER is an AI creative engine for gaming. Founded in July 2025, the platform analyzes ad account data, competitor ad libraries and market trends, then generates the video, static, playable and gameplay ads that come out of that analysis, at scale and localized for every language and geo. WIDER works with more than 50 gaming brands across sweepstakes, social casino, sports fantasy and iGaming. For more information, visit wider.io.

SOURCE Twelvio