Two Canadian Unicorn Founders Who Shaped Modern Marketing Raise $5M to Transform Enterprise Sales

"We saw two experienced founders tackling a challenge that every business faces," said Jim Orlando, Managing Director at OMERS Ventures. "Understanding how to leverage your team's professional networks to grow your business presents an enormous opportunity for B2B organizations. We knew that when they solve this at scale for enterprises, the value created for customers will be tremendous."

From Modern Marketing to Modern Sales

After successfully guiding Eloqua to a market leader in marketing automation, through IPO and acquisition for $957 million by Oracle, Teshima and Woods set out to solve another massive challenge facing sales professionals. With over 16 years of experience working with the world's best sales and marketing teams, they realized that trust always trumps content and at the center of every business deal is a trusted relationship between the buyer and seller.

The Enormous Gap Between CRM and LinkedIn

CRM solutions are limited to buyer activities tracked by the organization, they don't provide insight into the relationship between a sales professional and their buyers. In reality, people buy from people they trust and those relationships are typically formed over a career. On the other hand, LinkedIn does not have visibility into day-to-day interactions, making it impossible to differentiate a strong relationship from a connection that you barely know. As a result, there's no solution that helps sales professionals manage and leverage their most valuable relationships across their careers.

"Through the Nudge beta, we found that out of 8 million "connections", only 1 in 10 were real relationships," said Paul Teshima, Nudge co-founder and CEO. "That means that 90% of your professional network is filled with noise that you need to wade through to get to the people who matter."

Building the First Sales Platform that Focuses on Relationships

Nudge's Professional Edition is a free application that allows users to integrate their email, calendar and social media accounts to create a unified view of their network. By doing so, Nudge can track the strength of relationships as a user interacts across channels. Relationship strength gives users insight into when they should re-engage key contacts and which of their relationships they can lean on for help. Additionally, Nudge gives users timely and contextual updates on prospects, customers and influencers that can help grow their business.

"The modern buyer has created a need for a transformative shift in marketing," said Steve Woods, co-founder and CTO of Nudge and bestselling author of Digital Body Language. "We see that same buyer now driving a need for a modern sales approach that focuses on trust over content."

The Power of Relationship Strength at Scale

Nudge's Team and Enterprise Editions provides sales teams with visibility into who in their network has the best access to key accounts. Understanding how to best access accounts significantly accelerates deal cycles. Strategically managing relationships within territories or client lists optimizes new business efforts and maximizes renewal rates. At the same time, marketing's efforts are magnified by surfacing the perfect piece of content, or ideal event, that their sales team can use to better engage customers.

"Having been a sales leader who worked with the world's most successful businesses, and now an evangelist of social selling, I believe Nudge is the only solution that proactively leverages relationship strength to bring the salesperson closer to their buyers", added Jill Rowley, Social Selling Evangelist and top social sales influencer. "That is why I invested in Nudge."

About Nudge:

Nudge was founded in 2014 by former Eloqua founding executives, Steve Woods and Paul Teshima, who set out with a vision to help businesses succeed by growing trusted relationships with their customers.

Nudge is the world's first Modern Sales Platform that leverages relationship strength to help B2B sales teams find and keep their best customers.

Learn more: www.neednudge.com.

Press materials: www.neednudge.com/press-room/press-kit/

For further information: Kevin Hurley, Marketing & Growth, [email protected], 416.508.4796

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SOURCE Nudge Software Inc.