Two Midwest Real Estate Firms Merge to Expand Agent Opportunities and Launch New Luxury Division

Platinum Realty and SunWest Real Estate Advisors unite under United Real Estate, bringing together 2,500 agents across five states with a vision for a new luxury real estate experience

KANSAS CITY, Mo., Sept. 16, 2025 /PRNewswire/ -- Platinum Realty, a United Real Estate company, and Kansas City's top office by transaction count, according to the Heartland MLS, is making waves with its latest strategic expansion, welcoming SunWest Real Estate Advisors.

Read Real Estate magazine's spotlight about this merger

SunWest Brings High-Touch Culture

SunWest, founded and led by Jerry Braklow, had already built a reputation for high-touch, personalized service in the market. By aligning with Platinum Realty and its parent company, United Real Estate, Braklow saw an opportunity to scale without sacrificing quality or culture.

"Our agents were empowered to move into a larger organization, yet still have that small, local feel," said Jerry Braklow, Operating Principal of SunWest and Platinum Realty Luxury Ambassador. "This is a strategic growth partnership where agents can grow without disruption — while gaining national reach, best-in-class technology and new opportunities."

"We're marrying the high-touch feel of a luxury boutique with the strength and tools of United's national network," said Monet Deshler, Broker and Partner at SunWest. "That includes national training, advanced marketing and a referral network that brings continuity and confidence for our clients—whether they're buying in Kansas City or relocating from across the country."

Strategic merger highlights:

• Expanded reach. The merger brings together more than 2,500 agents across 11 Midwest offices in the United Real Estate national network.
  
  
• Full-service, low-fee model. Agents can build thriving businesses with freedom, flexibility and powerful tools — while retaining all their earnings from transactions.
  
  
• Luxury division plans. The vision includes luxury agent certification, enhanced service standards, advanced marketing and high-touch, tailored property marketing plans.

The upcoming luxury division is designed to fill a gap in the local real estate market by offering agents exclusive tools including:

• Luxury agent certification
  
  
• Luxury branding
  
  
• Personalized property marketing plans
  
  
• Advanced digital and multi-media marketing
  
  
• Access to high-net-worth client resources

A Vision for the Future of Luxury Real Estate

This bold move includes a vision to bring a new kind of luxury experience to the region —powered by Platinum's agent-centric model and the resources of parent company, United Real Estate.

"We are creating something special at Platinum Realty that will set the groundwork for a different kind of luxury experience," said Rob Hill, Platinum Realty Director of Growth and Market Development. "When it's unwrapped, it's going to be better than anything our market has seen."

Platinum Realty Celebrates 20 Years of Agent Empowerment

Founded in 2005, Platinum Realty has built its reputation by supporting entrepreneurial agents with world-class resources, freedom from excessive brokerage fees and a culture built for growth.

Platinum is attracting top-tier professionals who are drawn to a true full-service brokerage — one equipped to represent every type of property and cater to clients who expect exceptional, high-touch service.

Agents looking for more support and less overhead: www.JoinPlatinumRealty.com

Clients and referral partners: www.MoveWithPlatinum.com

About Platinum Realty

Founded in 2005, Platinum Realty was conceived as a brokerage unlike any other – the name "Platinum" was chosen to reflect its quality and rarity. Designed by an agent for agents, Platinum Realty is a ten-time Inc. 5000 fastest-growing company and is a member of United Real Estate's national network. It is a market share leader and one of the largest independent residential brokerages in the Midwest with over 2,500 agents in eleven offices serving five states and seven major markets. Learn more about careers at Platinum Realty.

About United Real Estate

United Real Estate (United) – a division of United Real Estate Group – is the parent company of Platinum Realty. It was founded with the purpose of offering solutions to real estate brokers and agents in the rapidly changing real estate brokerage industry. United provides the latest training, marketing and technology tools to agents and brokers under a flat-fee, transaction-based agent commission model. By leveraging the company's proprietary cloud-based Bullseye™ Agent & Broker Productivity Platform, United delivers a more profitable outcome for agents and brokers. United Real Estate operates in 35 states with 170 offices and more than 22,000 agents. The company produced over 73,000 transactions and $26.3 billion in sales volume in 2024. For more information, visit our official newsroom and access the full press release, multimedia assets and related resources at the official United Newsroom.

Media contact:
April Gonzalez
Media & Investor Relations
United Real Estate
[email protected]
504-237-3500

SOURCE United Real Estate