NEW YORK, June 9 /PRNewswire/ -- Cohn & Wolfe, a leading global communications agency, today announced the appointment of Tyler Pennock as Senior Vice President, Digital Media Practice and a member of the Global Digital Leadership Team. In the role, Pennock will co-lead Cohn & Wolfe's New York Digital Team, along with SVP, Andrew Foote, and will be responsible for the agency's digital healthcare accounts. He will also support Corporate and Consumer engagements. Pennock reports to Chad Latz, President of Cohn & Wolfe's Global Digital Media Practice.
Pennock joins Cohn & Wolfe from Ruder Finn where he was SVP, Director of Social Media, managing a team of eight that served a wide-range of clients including Novartis, JVC and Jamaica Tourist Board. Prior to Ruder Finn, Tyler ran the Digital Healthcare practice at Weber Shandwick, and before that was Director of Web Strategy at Chandler Chicco leading digital strategy across five international offices and overseeing a team of designers and developers. Pennock is a regular speaker and industry thought leader on new media topics including mobile marketing, healthcare marketing and ethics in social media.
"Tyler is that rare digital and social media professional that knows the very significant difference between simple participation and real engagement in the new communications landscape," said Chad Latz. "Throughout his career, he's excelled at institutionalizing a company's social media function and streamlining its presence in order to build a more unified, and subsequently, more authentic brand online. We are thrilled to have Tyler join the talents of our rapidly growing team."
Says Pennock, "There is so much more to digital and social media than Twitter and Facebook and whatever else happens to be hot at the moment. What I admire about Cohn & Wolfe's digital worldview is the recognition that every brand can and should create a unique footprint, and in ways that get audiences to embrace the role these brands can play in their lives, however big or small."
About Cohn & Wolfe
Cohn & Wolfe is a strategic public relations agency dedicated to creating, building and protecting the world's most prolific brands. With offices around the world, the agency is committed to breaking new ground in the delivery of cross-channel media strategies, creative programming, and practice area excellence.
Cohn & Wolfe is recognized year after year by clients and the industry for excellence in creativity, client service, digital communications, media strategy, senior management and strategic counsel. Cohn & Wolfe also consistently ranks among the top "Best Agencies to Work For" in an annual, industry-wide employee survey. For more information, visit: www.cohnwolfe.com. Cohn & Wolfe is part of WPP (Nasdaq: WPPGY), one of the world's largest communications services group.
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