UBM Asia and CFNA Organise Cashmere World in Beijing in November 2010

HONG KONG, April 21 /PRNewswire-Asia/ -- UBM Asia Ltd (http://www.ubmasia.com ), a fully-owned subsidiary of United Business Media Limited, announced that it is joining hands with the China Chamber of Commerce for Import and Export of Foodstuffs, Native Produce & Animal By-Products (CCCFNA) to launch and organise Cashmere World in Beijing in November 2010.

(Logo: http://www.prnasia.com/sa/2010/04/19/20100419602891.jpg )

Cashmere World is designed to showcase the unique qualities that make cashmere stand out from other materials; introduce and lead international cashmere fashion trends; promote the elegance of cashmere products; and provide a regular high-standard international meeting place for all concerned with the cashmere industry, in order to stimulate technology advancement, the sharing of information and knowledge, foster international collaboration and create an effective business platform for the cashmere industry.

The event will span the entire supply chain of the cashmere industry covering every stage from raw material, manufacturing technology and standards to finished products and fashion.

Michael Duck, Senior Vice President of UBM Asia, said: "There is no other dedicated cashmere event anywhere in the world. With 95% of the world's pure cashmere raw material supply and 70% of the cashmere finished products originating from China, the country is in an indisputably eminent position to play host to a global event for this specialised industry."

Mr Bian Zhenhu, Vice President of the CFNA said: "We organised a cashmere event in 2007 and 2008. With this new partnership, we can now tap on UBM's extensive global reach and professional show management expertise to serve exhibitors and visitors even better, and create an event that serves as a catalyst for the development and upgrading of China's cashmere industry."

Cashmere World 2010 will take place from 23-25 November at the China National Convention Centre -- located in the heart of the Olympic Green adjacent to the National Stadium (Bird Nest) and the National Aquatics Center (Water Cube) -- in Beijing.

Notes to Editors

1. About UBM Asia (http://www.ubmasia.com )

Owned by United Business Media Limited (UBM) listed on the London Stock Exchange, UBM Asia operates in 13 market sectors with headquarters in Hong Kong. We have over 130 media products in three categories: trade fairs, print and B2B portals. As Asia's leading exhibition organiser and the biggest commercial organiser in the two fastest growing markets in Asia: China and India, we stage the leading events of their kind across Asia. Our 110 events attract an annual attendance of 30,000 quality exhibitors and 1,270,000 visitors from all over the world to meet their target business partners face-to-face for business matching and networking. We publish high-quality trade publications for 191,000 industry professionals to capture the market trends and industry news. Complementing our exhibitions and publications are round-the-clock and industry-specific online B2B portals, which provide a series of online trading networks, industry news hub and sourcing and marketing platforms for the world's trade buyers and suppliers. We have over 650 staff in 15 major cities in Asia.

2. About United Business Media (http://www.ubm.com )

UBM focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,400 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently.

3. About China Chamber of Commerce for Import and Export of Foodstuffs, Native Produce & Animal By-Products (CFNA, http://www.cccfna.org.cn )

The China Chamber of Commerce of Import and Export of Foodstuffs, Native Produce & Animal By-Products was established in September 1988. It has industry development as well as regulatory responsibilities, helps to implement policies and serves as a bridge between the industry and the government. At present, the chamber has 5,000 corporate members across the country, with 43 national-level sub-chambers covering all agricultural products. The Cashmere Sub-Chamber is one of these and has a history of more than ten years. Major members include the top 15 organisations which form the core of China's cashmere industry and whose export accounts for half of the national total.

    For press enquiries, please contact:

     Jennifer Law
     Director of Communications
     UBM Asia
     Tel:   +852-2516-1691
     Fax:   +852-3749-7342
     Email: [email protected]

SOURCE UBM Asia Ltd