UBM Channel Launches CRN BUZZ: New Online News Destination for IT Channel

CRN Buzz identifies and curates news and information being read and discussed by the most influential technology thought-leaders

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UBM Channel

Apr 03, 2012, 11:13 ET

FRAMINGHAM, Mass., April 3, 2012 /PRNewswire/ -- UBM Channel announced today it has launched CRN Buzz, a new online destination that identifies and curates the most popular and relevant news and information being discussed by the most influential technology experts on Twitter.

(Logo: http://photos.prnewswire.com/prnh/20120403/NY81365LOGO )

CRN Buzz gathers and curates the most popular technology-focused news stories and presents them to readers in an organized, digestible format. CRN Buzz focuses on the hottest news stories that IT influencers are discussing within seven technology areas of interest to the IT channel: Virtualization, Cloud Computing, Security, Storage, Networking and Mobility.

"At CRN, we know our IT Solution Provider audience is bombarded with information from hundreds of resources throughout the Internet," said Bob Faletra, CEO at UBM Channel. "They're inundated with information and news items from vendors, peers, social media and countless other media outlets. They also have an untold number of potential information sources that they themselves can seek out. So how do they know they're reading the most important technology news stories out there? How do they get insight into the stories being read and discussed by the true IT thought-leaders? We believe CRN Buzz is the answer to that question."

CRN Buzz follows a three step process to identify IT influencers and curate the news and information they are discussing:

Step 1: CRN Buzz identifies Tweeters with the highest "MOJO"
CRN Buzz identifies the experts and the most connected IT industry leaders with the largest Twitter followings and the most relevant and frequent content-rich tweets. It combines their Twitter influence with "Content Relevance" to determine a figure called "MOJO".

Step 2: CRN Buzz Presents Stories that MOJO leaders are discussing
CRN Buzz aggregates these top tweeted stories and provides an "Influencer Bar" and a real-time news feed that serves up the hottest, most relevant content from the IT community.

Step 3: CRN Buzz serves up the stories and the tweeted comments of the influencers
CRN Buzz dynamically curates the content that is being tweeted most often and by multiple Influencers in each technology category and then presents more of the story and the tweeted comments of the influencers.

Check out CRN Buzz at www.CRNBuzz.com. For sponsorship and advertising opportunities, please contact Dan Dignam, UBM Channel Executive Vice President, at [email protected] or 516-562-7139.

About UBM Channel: (www.ubmchannel.com)
UBM Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, UBM Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. UBM Channel is a UBM company. To learn more about UBM Channel, visit us at www.ubmchannel.com.

UBM plc (www.ubm.com)
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries is organized into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com.