SAN FRANCISCO and LOS ANGELES, April 24, 2012 /PRNewswire/ -- UBM Electronics, the daily source of essential business and technical information for the electronics industry's decision makers, and Heardable, Inc., the world's first and only real-time contextual brand analytics platform, today unveil a new benchmark report entitled, "Top Performing Design Software Brands in the Electronics Industry."
Autodesk Inc. outscored 217 other design software companies to be named the most effective design software brand. Autodesk outpaced brands such as Microsoft and SAP to secure the top position, which was calculated by a thorough examination of over 44 design software brands and 796 data variables per brand. Autodesk scored 716 out of 1,000 and beat its nearest competitor, SAP, by 13 points (1.82%).
So what is Autodesk doing right? A lot of things. The company's online engagement strategy is spot on, touching all aspects of its digital footprint – from publishing content in multiple media formats to optimizing its websites for mobile users, to social media participation and SEO.
"Successful marketing in today's worldwide marketplace means more than just communicating a superior product or service. The digital footprints of the world's best brands extend far beyond direct communications with their customers," said Kathy Astromoff, CEO, UBM Electronics. "This report will help design software marketers increase their discoverability among not only electronics engineering buyers but also influencers who shape the community's opinion of their brand."
"Autodesk is a design software company that's doing many things right," said Jon Samsel, CEO and Co-Founder of Heardable. "They've employed a customer engagement strategy that's managed to touch all aspects of its digital footprint -- from employee bloggers and mobile optimization to social media adoption and real-time help features -- it's managed to create a holistic online experience that's a reflection of its brand."
Top 10 Top Performing Design Software Brands, ranked by Heardable score (1,000 points possible) include:
- Autodesk – 716
- SAP -703
- Solidworks – 687
- Microsoft – 682
- Altair – 661
- Oracle – 654
- Corel – 654
- Accenture – 642
- Dassault Systemes– 622
- Siemens PLM - 616
Details about the full report, "The Top Performing Design Software Brands," including a free PDF excerpt, can be found at: http://ubm-heardable.myshopify.com/products/the-top-design-software-brands-in-the-electronics-industry.
Heardable evaluated 44 design software brands, including: IBM, MathWorks, Synopsys, OMEGA, Cadence, National Instruments, Mentor Graphics, Express Logic, Maplesoft and Optiwave.
To learn more about Heardable or other UBM Electronics strategic marketing services, contact Barbara Couchois, Vice President, Operations and Partner Services, UBM Electronics at [email protected] or 415.947.6928.
Heardable is the standard for measuring online brand performance. Heardable answers the question, "What would you like to know about your brand today?" Heardable customers leverage contextual analytics and trend data to make smarter, faster business decisions. 15 million brands x 700+ data variables x 1000's of customizable reports. Heardable's big data repository can be utilized by any business looking for ways to optimize their online performance, boost brand awareness, and increase revenue. Heardable, Inc. is a privately held company based in Southern California. http://heardable.com
About UBM Electronics
UBM Electronics is the global leader in media and marketing solutions for the electronics industry, delivering results for the key influencers and decision makers involved in the design, development, and commercialization of technology through its market leading brands, peer communities, and professional education services. More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, Design News, Test & Measurement World, TechOnline, EBN, DataSheets.com, Designlines, and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DesignCon,and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research. UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,634 staff in more than 31 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.
For more information, go to www.ubm.com; follow us at @UBM_plc to get the latest UBM news.
For more information on UBM Electronics please contact:
Felicia Hamerman, Vice President, Marketing
T: 516.562.5652, E: [email protected]
For more information on Heardable please contact:
Jon Samsel, CEO - Heardable, Inc.
T: 888-520-0034 office, E: [email protected]
SOURCE UBM Electronics