UBM Electronics Creates the "Center of the Engineering Universe" at DESIGN West

SAN FRANCISCO, Feb. 16, 2012 /PRNewswire/ -- UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, today revealed more details of DESIGN West (March 26 – 29, 2012, McEnery Convention Center, San Jose, California) — a new event building on the rich engineering education foundation of the Embedded Systems Conference (ESC), now combined with popular electronic design summits in one venue for the first time. 

(Photo:  http://photos.prnewswire.com/prnh/20120216/SF55218)

"With the most comprehensive agenda of any electronics industry event in history, DESIGN West will truly be the 'Center of the Engineering Universe' in March in Silicon Valley," said David Blaza, vice president, UBM Electronics. "We've expanded the engineering curriculum of the popular Embedded Systems Conference, combined it with the most in-demand application-specific content, to make DESIGN West the place where the electronics industry will converge to get educated, inspired and connected."

New DESIGN West conference and expo highlights include:

DESIGN West Theatre Presentations and Live Product Tear-Downs

• "Drive for Innovation Tear-downs: Chevrolet Volt Battery Pack, Charging System, Infotainment "— with Brian Fuller, EE Life; Al Steier, Munro & Associates; John Scott-Thomas, UBM TechInsights
• "Analog Sensors Still Key: The Future of Automotive, Consumer and Industrial Devices" — with Vijay Ullal, Maxim
• "Status Motion-Activated Radiofrequency Tag (SMART) Sensors in Smartphones and More"  — with Robert Kauffman, UDRI and Matty Toomb, American Thermal Instruments
• "Bridging the Gap between Sensing and Knowing in Mobile Devices" — with Kevin Shaw, Sensor Platforms

Build Your Own Embedded Systems (BYOES) Sessions Featuring the Freescale Tower System

• "Start it: Explore Embedded GUI and Haptic Solutions, Modular Hardware, and Enablement Tools"
• "Code it: Implement a Real-Time Operating System (RTOS)"
• "Sense it: Integrate Sensors and Touch Sensing to Your Design"
• "Connect it: Add Ethernet Connectivity to Your Design"
• "Make it: Complete an Embedded GUI and Haptic Application"

View Demo of the Freescale Tower System

Keynote Addresses
Newly announced: Robert Vamosi, CISSP, Senior Analyst at Mocana and the author of When Gadgets Betray Us: The Dark Side of our Infatuation with New Technologies, will examine how, in the rush to embrace the "next new thing" from digital cameras and MP3 players to implanted medical devices and chips inside our cars, real concerns about information security or personal privacy often fall by the wayside.

Previously announced keynote speakers: Thomas Dolby, Musician and Technology Innovator and JB Straubel, Chief Technical Officer and Founding Partner, Tesla Motors Inc.

The most comprehensive electronics conference and expo in North America, DESIGN West is comprised of the following Summits:

ESC – The Embedded Systems Conference & Exhibition.  March 26 - 29.  Exhibition Dates: March 27-29. The global electronics industry's leading event for 24 years.
Android Summit – March 28:  An immersive conference focused on everything Android: from embedded design to Apps development.
Black Hat Summit – March 29:  Security risks in embedded systems are real.  This one-day conference focuses on security in embedded systems.
DesignMED – March 28:  A conference and exhibit covering medical electronics design and regulatory issues.
Multicore DevCon – March 27 - 28:  A conference and exhibit delivering practical solutions for designs involving embedded multicore and multimedia.
EDN's Designing with LEDs – March 27:  A conference and exhibit covering technology design of high-brightness LEDs, in lighting and illumination.
Sensors in Design – March 28-29:  A conference & exhibit with how-to technical presentations on the application of sensor technology in real-world products.

DESIGN West registration is open at www.ubmdesign.com.
Early bird conference registration deadline is February 19.  
For more information on sponsorship, please contact Sean Raman, [email protected], 415.947.6622

Follow the News
Follow DESIGN West news via Twitter: https://twitter.com/#!/ubmdesign
Follow DESIGN West news via Facebook: http://www.facebook.com/pages/UBM-Design/207402329339654

About DESIGN (www.ubmdesign.com)
Held in key strategic technology development locations worldwide, UBM Electronics' DESIGN events are the global electronics industry's leading gatherings.  With cutting edge product demonstrations, visionary speeches and hundreds of essential technical training classes and accreditation opportunities, DESIGN is the ideal venue for the electronics engineering community to learn, collaborate and recognize excellence. UBM Electronics' DESIGN events cater to the extremely technical, higher-learning needs of the world's top engineers while providing an unprecedented forum for the examination of the industry's pressing business challenges.  In addition, DESIGN West celebrates decades of unique local electronics industry culture, innovation and Silicon Valley's significant contributions to the global technology industry.

About UBM Electronics 
UBM Electronics is the global leader in media and marketing solutions for the electronics industry.  UBM Electronics delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services.  More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, EDN China, EDN Asia, EDN Japan, Design News and Test & Measurement World, TechOnline, Designlines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DESIGN West, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research.  UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

For more information on DESIGN West 2012 please contact:        
Felicia Hamerman
Vice President, Marketing, UBM Electronics
516.562.5652
[email protected]

Media Contact:
Lynda Kaye
Kaye Public Relations
650.799.2888
[email protected]

Freescale, the Freescale logo and Tower Kit are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off.  Chevrolet Volt is a registered trademark of GM in the U.S. and other countries.  All other product or service names are the property of their respective owners.

SOURCE UBM Electronics