SAN FRANCISCO, April 27, 2011 /PRNewswire/ -- UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, today announced the final agenda for ESC Silicon Valley 2011 being held May 2 – 5, McEnery Convention Center, San Jose, California. In its 23rd year and well-known for its comprehensive technical conference agenda, hands-on training sessions, compelling keynote addresses and extensive list of exhibitors, ESC has evolved to become the electronics industry's most popular event.

(Logo:  http://photos.prnewswire.com/prnh/20110407/SF79557LOGO)

Expected to attract record attendance, ESC Silicon Valley 2011 highlights include:

• 25 Conference "Tracks" comprising relevant and related topics
• Three keynote addresses including "Fireside Chat" with Apple Computer founder, Steve Wozniak
• 240+ exhibiting companies
• More than 70 free sponsored sessions
• Thousands of show floor giveaways
• Samson - the 66 million year old T-Rex Expo Floor display
• Free hands on lab training
• ESC theater events including product teardowns, panel discussions and studies
• Free exhibit hall party – open to all attendees; food, drinks, giveaways and more
• Three co-located events: Multicore Conference and Expo, TI Tech Days, EDN Designing with LEDs Workshop
• Four industry recognition events: EDN Innovation Awards, EE Times ACE Awards, Test & Measurement World "Best in Test" Awards, Embeddy Awards

"ESC this year is showing tremendous growth in both exhibitors and registration, illustrating the resurgence of the industry," said David Blaza, vice president, UBM Electronics. "There is a lot of design activity, with ESC enabling engineers to interact hands-on with the latest technology, hardware and software, and meet face-to-face with the companies behind those products."

NOTE TO EDITORS: ESC Silicon Valley Registration is open until Thursday, April 28, 2011 at: https://esc.embedded.com/sv/2011/registrations/media.

About ESC Silicon Valley (http://esc-sv.techinsightsevents.com)

Held in key strategic technology development locations worldwide, the Embedded Systems Conference is the global electronics industry's leading event.  With cutting edge product demonstrations, visionary speeches and hundreds of essential technical training classes and accreditation opportunities, ESC is the ideal venue for the design engineering community to learn, collaborate and recognize excellence. In addition, ESC Silicon Valley celebrates decades of unique local electronics industry culture, innovation and significant contributions to the global technology industry.

About UBM Electronics  

UBM Electronics is the global leader in media and marketing solutions for the electronics industry.   UBM Electronics delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services.   More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, EDN China, EDN Asia, EDN Japan, Design News and Test & Measurement World, TechOnline, Designlines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research.  UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

For more information on ESC Silicon Valley 2011 please contact:
Felicia Hamerman
Vice President, Marketing, UBM Electronics
516.562.5652
felicia.hamerman@ubm.com

Media Contact:
Lynda Kaye
Kaye Public Relations
650.799.2888
lynda@KayePR.com

SOURCE UBM Electronics