UBM Fashion Announces Partnership With Fashion Snoops
"As primary trend provider, Fashion Snoops to provide fashion trend insights across all UBM Fashion shows"
Feb 21, 2017, 12:54 ET
NEW YORK, Feb. 21, 2017 /PRNewswire/ -- UBM Fashion, the world's leading organizer of trade shows for the fashion industry, is excited to announce a strategic partnership with Fashion Snoops – a world leader in culture and trend forecasting and the operator of an online creative platform for the fashion industry and other trend-driven consumer industries. In line with UBM Fashion's heightened focus on providing education and insight for attendees and brands, Fashion Snoops will provide clear, consistent inspiration and direction on key fashion trends and topics to assist UBM Fashion customers in making decisions that will help them grow their businesses.
"As the leading trade show producer for the US fashion industry, UBM Fashion is dedicated to helping the industry grow and prosper. Our commitment is to provide the industry with an exciting, elevated show experience that is educational, inspirational and aspirational, which is why we are so excited to have partnered with Fashion Snoops. Now UBM Fashion's 10 marketplaces and 22 show brands will present one clear and compelling set of fashion trend directions to the entire industry." Mike Alic, Managing Director, UBM Fashion
Fashion Snoops and UBM Fashion's partnership will:
- Create one cohesive and compelling trend voice across all UBM Fashion trade events, from overarching cultural trends to market-specific seasonal guidance on key trends in colors and product
- Develop educational materials in the form of trend galleries, boards, buyer guides, website articles, seminars and more
- Lay the foundation for each show to develop its own unique trend direction, specific to its unique market segment, while retaining linkages to the common trends that cut across the industry
"We are excited to be chosen as the trend partner across all of the UBM Fashion group shows. We share UBM's view that what the industry needs now is clarity and reliable, actionable direction. UBM understands that more than ever their attendees and exhibitors require compelling and specific insights to make smart business decisions. From our years of experience working with both retailers and brands we are clear that common ground and shared knowledge create products that sell. Unifying the trend direction across all shows will allow UBM to send to the market cohesive messaging that brands and buyers can stand behind and invest in." Lilly Berelovich, President - Chief Creative Officer, Fashion Snoops
Fashion Snoops will be a key partner during the upcoming MAGIC shows, taking place February 21st – 23rd, 2017 at the Las Vegas Convention Center and Mandalay Bay Convention Center in Las Vegas.
For a full schedule including time and overviews, please visit: http://www.ubmfashion.com/show/76/schedule
About Fashion Snoops | Fashion Snoops is an innovative trend forecasting service and consulting agency that inspires clients to create with confidence. The company's team of 50 experts and 100 international analysts helps brands and companies identify and act on the trends and cultural movements that impact their business. Combining fashion forecasting, trend research, market reports and analysis of cultural shifts, our company is providing a clear pathway from culture to product, empowering our customers to design and market innovative products with the confidence they will meet market trends and consumer needs.
Visit www.fashionsnoops.com for more information.
About UBM Fashion | Uniting the most influential fashion retail decision makers and the world's top fashion brands, UBM Fashion serves the $1 trillion+ worldwide fashion industry through its comprehensive marketplaces in New York (NY Men's and Women's) and Las Vegas (MAGIC). UBM Fashion serves the industry by bringing together great brands and retailers in superbly merchandised shows while providing superior customer service and ultimately presenting end consumers with the best apparel, footwear, accessories, and fashion products. www.ubmfashion.com
SOURCE UBM Fashion