NEW YORK, May 2, 2017 /PRNewswire/ -- UBM Fashion, the world's leading organizer of trade shows for the fashion industry, is proud to announce a strategic partnership with Mirjam Dietz, who has been appointed as an official consultant for UBM Fashion in the European Market, focused on building awareness and sales in Europe for UBM Fashion events in the apparel and accessories sectors.
Mirjam Dietz's extensive fashion background in the European markets will serve as a vital asset for growing UBM Fashion's presence in Europe and developing its global portfolio. Mirjam Dietz has extensive experience in the fashion tradeshow industry, including long-term roles at German fair organizer Igedo Company as member of the board and on multiple projects in Germany and abroad (such as Pure London and CPM Moscow). She has also been an advisor to the organizer of the Bread & Butter trade show, Berlin, Germany. In 2013, Mirjam founded her agency mirjam dietz - business development & communications and in that capacity she has worked with numerous clients, currently including the German fashion fair organizer munichfashion.company GmbH, Munich, Germany, with its order fairs.
"I am honoured to have been appointed as official consultant by UBM Fashion. The power of the group is extremely impressive and the people behind these fashion trade shows are experts. The United States represents a huge market and this is a fantastic opportunity for European brands to enter the United States or to enhance their export activities. I am proud to be a part of this organization." Mirjam Dietz
The scope of work of Mirjam Dietz includes building awareness of UBM Fashion and its apparel and accessories shows through public relations efforts as well as managing the activities of a new team of representatives for Scandinavia, Spain, Portugal, Poland, Belgium, the Netherlands, Germany, Austria and Switzerland. Furthermore, Mirjam Dietz will act as an ambassador in helping build relationships with European Government Trade Offices and Associations in addition to building relationships with key individual fashion brands.
"UBM Fashion is committed to providing the best possible venues for European collections looking to enter the US market. Our flagship trade events such as the women's Coterie and Edit shows and the men's MRket and PROJECT shows will benefit from Mirjam's European market experience and knowledge. We are excited to partner with Mirjam on this new initiative to introduce the best of the best from Europe to the US market and UBM Fashion's premier trade events." Coleman McCartan, Director of International Marketing, UBM Fashion
About UBM Fashion | Uniting the most influential fashion retail decision makers and the world's top fashion brands, UBM Fashion serves the $1 trillion+ worldwide fashion industry through its men's and women's marketplaces in New York and through MAGIC, its Las Vegas-based multi-category marketplace that brings together the entire US fashion market. UBM Fashion serves the industry by bringing together great brands and retailers in superbly merchandised shows while providing superior customer service and ultimately presenting end consumers with the best apparel, footwear, accessories, and fashion products. Serving over 18,000 exhibiting companies and over 200,000 visitors annually, UBM Fashion is the clear leader in US fashion events. www.ubmfashion.com
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SOURCE UBM Fashion