UBM Launches DeusM, a New 'Marketing-as-a-Service' Company

DeusM drives engagement and value through the creation of specialist online communities targeting any combination of industry, geography, or profession

Oct 14, 2010, 11:00 ET from UBM

NEW YORK, Oct. 14 /PRNewswire/ -- UBM today launched DeusM, a new integrated marketing services organization targeting the fastest growing segment of the online publishing industry: business social media.

DeusM's service is based on Community in a Box (CiaB), a unique platform that employs a structured system of proven B2B Web publishing best practices, combined with a breakthrough integrated multimedia publishing platform ("n-Server") to enable publishers to quickly and profitably set up specialized communities for their customers. DeusM in turn takes advantage of existing social networks like Facebook, Twitter, and LinkedIn to amplify and propel client content and messaging across the Internet. (Learn more at www.deusm.com.)  

CiaB has already been used to build three multi-award-winning communities: Internet Evolution (www.internetevolution.com), which is sponsored by IBM; Enterprise Efficiency (www.enterpriseefficiency.com), sponsored by Dell; and EBN (www.ebnonline.com), which has multiple sponsors. Another three CiaB communities are scheduled to launch before the end of the year.  

"Enterprises of all stripes are demanding new ways to harness the power of social media," says UBM Chief Executive Officer David Levin. "In DeusM we have both the proven platform and the executive team to execute on this market opportunity."

Marketing as a Service (MaaS) solutions focused around community are attracting increasing attention as advertisers look to drive more sustained engagement with audiences and to integrate the power of social media into their marketing.

DeusM is led by Managing Director Stephen Saunders, Min's Marketer of the Year 2010. He and DeusM's other principals have built and delivered more than a dozen successful sites and online communities over the last 10 years.  

Tony Uphoff, CEO of UBM TechWeb, will be DeusM's chairman. The DeusM Advisory Board includes some of the Internet's leading minds, including Esther Dyson, venture capitalist and chairman of EDventure; and Paul Mockapetris, inventor of the domain name system (DNS) and founder of Nominum.

About DeusM

DeusM (www.deusm.com) is headquartered in New York City. Its name is an abbreviation of Deus Ex Machina, a term derived from classical drama that describes the moment that a god is introduced into a play to resolve the entanglements of the plot. The company specializes in the use of proprietary high-value content and Web 2.0 technology to attract highly qualified audiences to its communities – and keep them engaged there.

About United Business Media Ltd.

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting, and monitoring; and the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities – from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists – with integrated events, online, print, and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and driving their markets to work effectively and efficiently. For more information, go to www.ubm.com.