NEW YORK, Dec. 1, 2010 /PRNewswire/ -- Marketing executives around the globe are under pressure to transform themselves from brand wizards and sales support functionaries into essential drivers of revenue and customer value in the world's leading companies. The CMO Site (www.thecmosite.com) debuts today with the sole focus of helping marketing executives tap into the collective power of the Internet to drive growth and real customer engagement.
The CMO Site – developed and managed by UBM's DeusM (www.deusm.com) team of experienced online marketers and community professionals – pulls together marketing and business thought leaders into a cutting-edge community designed to share a unique mix of peer guidance, news and analysis, best practices, and practical research that can help progressive marketers master digital, social, and analytical marketing to drive new levels of business value.
Combining multiple daily blog posts with deep, analytical content in a purpose-driven community, The CMO Site is designed to present ideas and foster ongoing debates that are truly valuable to today's marketing executives. Some key themes that will be discussed include:
- Closed-loop revenue marketing
- Marketing and business analytics – measuring what matters
- Social media/networking ROI
- Mobile and location-based marketing
- Customer intelligence
- Online demand generation
- Marketing leadership
- Marketing shared services
- Marketing technology
- Video dos and don'ts
"With the advent of social media and advanced analytics, marketing executives need a place to share best practices and to learn more about what competitors and customers are doing online," says Mitch Wagner, the community's Editor in Chief and Community Activist. "The CMO Site provides fresh insight and takes the B2B marketing conversation to an entirely new level."
The CMO Site has carefully selected an impressive community of experts, including CMOs, marketing strategists, analysts, consultants, journalists, and other thought leaders with areas of expertise in digital, social, and analytical marketing. This uniquely qualified group is using The CMO Site to share ideas, insights, observations, and best practices, as well as the support they need to cope with these historic challenges. And they're doing it with unparalleled verve, a provocative style, and take-no-prisoners honesty and directness. More than a dozen bloggers are already on board, including:
- Mitch Bishop, head of marketing at application visualization vendor iRise
- Stephen Saunders, named Marketer of the Year by Min's Publishers Association
- Alyson Behr, founder of marketing agency Behr Communications
- Claire Condra, business and technology journalist
- Ellis Booker, technology blogger
The CMO Site's user-generated content will be reinforced with video, custom marketing research reports, educational Webcasts, and more.
To visit the site, go to www.thecmosite.com
To register for the site go to http://www.thecmosite.com/register.asp
Interested in helping us moderate the site? Drop us a line at [email protected]
DeusM (www.deusm.com) is headquartered in New York City. Its name is an abbreviation of Deus Ex Machina, a term derived from classical drama that describes the moment that a god is introduced into a play to resolve the entanglements of the plot. The company specializes in the use of proprietary high-value content and Web 2.0 technology to attract highly qualified audiences to its communities – and keep them engaged there.
About United Business Media Ltd.
UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting, and monitoring; and the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities – from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists – with integrated events, online, print, and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and driving their markets to work effectively and efficiently. For more information, go to www.ubm.com.