UBM Medica Announces its Top Medical Stories of 2011

NORWALK, Conn., Dec. 21, 2011 /PRNewswire/ -- UBM Medica today announced the most popular articles across its websites over this past year. Interestingly the topics garnering high physician interest were not always focused on news of the latest research, but rather on the fundamentals of getting a diagnosis and treatment regimen correct and on the business of practicing medicine.

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Some of the top stories of 2011 from UBM Medica's sites include:

• CancerNetwork: Oncologists and others interested in cancer care continued to flock to older articles on understanding and treating triple negative breast cancer and the surgical management of neck metastases from head and neck cancer.
• ConsultantLive: Primary care physicians were busy distinguishing spider bites from other dermatologic conditions, and also wanted much more information about how they could – finally – get Medicare payment for annual check-ups.
• Diagnostic Imaging: Radiologists loved Medica's case study on spenules and worried about side effects from IV iodinated contrast media.
• Psychiatric Times: Users in psychiatry mostly focused on distinguishing diagnoses, whether coming to a better understanding of pathological lying or confusing psychopathy and antisocial personality disorder
• OBGYN.net: New laparoscopic approaches to endometrial polyps captured the attention of gynecologists, while obstetricians flocked to research on what fetal monitoring reveals – and doesn't reveal – about a fetus' sex and weight.
• Physicians Practice: No matter the practice area, physicians sought advice on improving their business, researching whether their compensation or malpractice risk would improve if they moved to another state.

"For practicing physicians, groundbreaking research is important, but they also need to know how to make their lives and the lives of their patients better right now," said Pamela Moore, senior vice president of content and strategy at UBM Medica US. "Their core job, after all, is diagnosing and treating. That's what we try to help with."

About UBM Medica

Addressing today's healthcare information needs, UBM Medica, a division of UBM plc (UBM.L), delivers strategic, integrated communications solutions and comprehensive reach—online, in print, live, and via custom programs. Improving the effectiveness of healthcare through information and education, UBM Medica provides unbiased clinical, practical, and business information for physicians, providers, payers, and patients around the world. Through journals, magazines, websites, drug databases, data services, live events, and other valuable resources, UBM Medica also delivers comprehensive communication solutions for the pharmaceutical and related industries. US websites include PsychiatricTimes.com, CancerNetwork.com, DiagnosticImaging.com, ConsultantLive.com, OBGYN.net, PhysiciansPractice.com and SearchMedica.com.  Employing more than 1,400 people with offices in 29 countries, UBM Medica is headquartered in London.  For more information, visit http://www.ubmmedica.com/.

Media contact:

Amy Erdman
Marketing Director
203-523-7041
[email protected]

SOURCE UBM Medica