ISELIN, N.J., May 7, 2015 /PRNewswire/ -- UBM Medica today announced that Drug Topics is the most thoroughly read resource among retail pharmacists, according to the recently released 2015 Kantar Media Pharmacy Readership study.
Each year, Kantar Media measures the frequency and thoroughness with which pharmacists are reading print and digital publications relevant to their field. To assess thoroughness of read for each publication (Average Page Exposures), survey participants are asked to indicate how they read a publication – "cover to cover," "articles of interest," etc. For readers, this speaks to compelling content and relevancy to their profession. For advertisers, it indicates the likeliness of their ad being seen by a reader.
According to the 2015 study, Drug Topics is ranked:
- #1 in Average Page Exposures among retail pharmacists1
- #1 in Average Page Exposures among retail pharmacy chains2
- #1 in Average Page Exposures among owners and managers at retail pharmacies3
- #1 in Cover-to-Cover readership among retail pharmacy publications4
- #1 in High Readers among retail pharmacists5
"For nearly 160 years, pharmacists have turned to Drug Topics to help navigate the changing healthcare landscape and improve outcomes for patients," said Mike Weiss, group publisher of Drug Topics. "These results demonstrate that retail pharmacists consider Drug Topics to be their go-to resource for the information they need, when they need it."
Drug Topics is part of UBM Medica – a UBM Life Sciences business. For more information, visit www.DrugTopics.com.
1 2015 Kantar Media Pharmacy Readership Data, Table 105
2 2015 Kantar Media Pharmacy Readership Data, Table 111
3 2015 Kantar Media Pharmacy Readership Data, Table 106
4 2015 Kantar Media Pharmacy Readership Data, Table 101
5 2015 Kantar Media Pharmacy Readership Data, Table 205
About UBM Medica
UBM Medica provides unbiased clinical, practical, and business information to over 700,000 healthcare providers, resulting in improved quality of care for patients around the world. We serve our clients in the pharmaceutical, medical device, and related industries by delivering strategic, integrated communications solutions at the point of patient care – whether online, mobile, or in print. Our reach extends to practitioners and decision makers in primary care, pediatrics, cancer care, psychiatry, dermatology, endocrinology, eye care, neurology, women's health, men's health, radiology, managed care, pharmacy, and more. UBM Medica is a UBM Life Sciences business. UBM Life Sciences is a division of UBM Americas. For more information, visit www.UBMMedica.com.
About UBM plc
UBM plc is a global events-led marketing services and communications company. We help businesses do business, bringing the world's buyers and sellers together at events and online, as well as producing and distributing news and specialist content. Our 5,000 staff in more than 30 countries are organised into expert teams which serve commercial and professional communities, helping them to do business and their markets to work effectively and efficiently.
For more information, go to http://www.ubm.com; follow us on Twitter at @UBM_plc to get the latest UBM corporate news; follow @UBM for news and updates from across the businesses and selected members of UBM's Twitterati.
SOURCE UBM Medica