UBM Studios Announces a Series of Innovative Features Focused on Content Engagement

World-Class Engagements Delivered

Mar 31, 2011, 16:30 ET from UBM Studios

CHICAGO, March 31, 2011 /PRNewswire/ -- According to the 2010 Virtual Event Report: Insights and Trends from Industry Insiders produced by TSNN and Onstream Media, content is the #1 reason people attend virtual events/deem them successful.  Today, UBM Studios announces a series of innovative features focused on connecting attendees with content in more meaningful ways, which enhances the user experience and continues to follow its mission of creating world-class engagement.  These new features make current and relevant content easily accessible and identifiable in the environment for attendees.

(Photo: http://photos.prnewswire.com/prnh/20110331/NY75313 )

New content features include:

  • A visual identifying the areas of the environment that have the highest event activity
  • A component displaying exhibitor spaces, presentations and webcasts that are highest rated by attendees
  • Automated time sensitive signage, showcasing upcoming presentations prominently displayed throughout the environment
  • Self-selected attendee preferences deliver personalized content highlights

"It is of critical importance to deliver content in a format that creates the right engagement," said Michael O'Sullivan, Creative Director, UBM Studios.  "Content is what keeps the attendees engaged and active in a virtual environment."

UBM offers a complete virtual environment solution as a Marketing-as-a-Service (MaaS), from the production and creation of virtual environments to the content development, recruitment, custom creative development and the management of audiences within the virtual environment.

For additional information on UBM Studios or to purchase a virtual business solution, contact Michele McPhail at 773 687 4321 or michele.mcphail@ubm.com.

To follow UBM Studios on Twitter, visit http://twitter.com/UBMStudios, to follow on Facebook, visit UBM Studios and to follow on LinkedIn, visit UBM Studios.

About UBM Studios (www.ubmstudios.com)

UBM Studios leads the industry in world class user engagement for virtual environments, social networking and gaming.  A global marketing service, UBM Studios delivers content, audience and in-depth analytics driving deeper award winning user engagement paired with vision, process and execution.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets.  UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products.  Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently.  For more information, go to www.ubm.com.

Michele McPhail
UBM Studios
773 687 4321