UBM Studios Announces Virtual Learning Experience

CHICAGO, Jan. 24, 2012 /PRNewswire/ -- UBM Studios executives presented sessions focused on digital events, environment and communities earlier this month at Virtual Edge Summit, a premier event that provides marketing, meeting and learning professionals with the opportunity to learn first-hand from the most experienced producers of virtual events, meetings and online communities.  On Thursday, January 26, 2012, the Virtual Edge Institute will offer a one-day virtual learning experience which will feature the most popular sessions from the Summit.  Click here to register.

"Virtual Edge Summit brings together the most knowledgeable and influential individuals in the digital event and meetings marketplace to share the latest thinking and innovations," said Kate Spellman, President, UBM Studios.  "As the global leader of digital events, environments and communities and a strong supporter of the Virtual Edge Summit, participating at this event is an optimal way to show the various ways we are helping our clients connect with audiences to create world-class engagement through marketing as a service."

"The Virtual Edge Summit was greatly enhanced by the leadership and participation UBM Studios contributed," said Michael Doyle, Executive Director of the Virtual Edge Institute. "Not only did they provide several subject matter experts…which are hard to find in this rapidly growing market, their experience was what really became obvious. From providing on-camera hosts that kept our live streaming studio interesting and entertaining, to the way they kept to a rigid schedule while making it look easy. I would trust my program to UBM anytime."    

UBM Studios sessions include:

• VEI General Session: The Great 2012 Digital Debate

The session highlights if virtual exhibits will be a part of a business strategy moving forward; the best measurement of ROI for your virtual engagements; and how to prepare for the future of virtual events and environments.  Tony Uphoff, CEO, UBM TechWeb and Chairman, UBM Studios was a panelist along with Larry Cook, Manager, Events and Digital Metrics, IBM; John H. Graham, CAE, President and CEO, ASAE: The Center for Association Leadership; Tony Lorenz, Founder, bXb Online; David Rich, Senior VP, Strategy & Planning, Worldwide, George P. Johnson; and Kathy Visser-May, US Marketing Channels and Analytics Director, Microsoft.

• Choosing Your Digital Engagement Tool

From Webcasts to virtual trade shows and interactive environments, there are a host of digital tools to drive engagement. But which is right for you? Learn to analyze and apply the ones that best fit you and your attendees.  This session was presented by Kathleen Connolly, VP, UBM Studios and Kristin Beaulieu, SVP Sales & Development, East. UBM Studios.

• Virtual's Next Stage – Going Beyond Events

While the last few years have been about virtual conferences, many predict the next few will see a broadening of the use of virtual into partner/member briefing centers, 365 "evergreen" environments, product roll-outs, virtual road shows, career & recruitment events, editorial updates and tablet directories with interactive content. Come hear what UBM Studios — producers of more than 250 virtual environments and events in 2011 — anticipates as virtual's next stage. This session was presented by Michael Kushner, VP, Digital Media Strategy, UBM Studios.

• The Evolution From Virtual Trade Shows to Growing Communities

The virtual events marketplace is seeing a distinct and profound market transition -- from virtual trade shows to interactive digital communities.  In this interview Kate Spellman, President of UBM Studios discusses how business models are morphing to encompass interactive digital environments; how interactive digital environments can communicate with audiences at new levels; and how to build programs that harness the power of integrated media, multimedia solutions, and emerging technologies.   

• Deconstructing iCampus: The Middle East's First Digital University

Featuring the city of Abu Dhabi, iCampus is an interactive environment that offers world-class technical and vocational education.  iCampus, which replicates a collegiate 'look and feel,' allows students to investigate, experiment, collaborate, share and learn about technical and vocational careers. This session was presented by Kristin Beaulieu, SVP Sales & Development, East, UBM Studios.

• VES 2012 Learning Lounge

Erica Krutsch, PR and Social Marketing Coordinator, UBM Studios, and Max Gerstein, Sales Engineer, UBM Studios, hosted the Virtual Edge Institute Learning Lounge which included deep-dive interactive learning experiences, interviews as well as technology demonstrations on a variety of digital issues.

For additional information on UBM Studios, contact Max Gerstein at 773 687 4317 or [email protected].  For additional information on UBM TechWeb, contact Natalia Wodecki, PR Director at 415 694 9413 or [email protected].

Follow UBM Studios on Twitter (http://twitter.com/UBMStudios), Facebook, or LinkedIn for all the latest news. To follow UBM TechWeb on Twitter visit http://twitter.com/techweb, to follow on Facebook, visit http://on.fb.me/y1DdQC and to follow on LinkedIn, visit http://linkd.in/yiAzed.

About UBM TechWeb (www.ubmtechweb.com)

UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses – media solutions, marketing services and paid content – UBM TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14.5 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in UBM TechWeb's communities and information resources monthly. UBM TechWeb brands include: global face-to-face events such as Interop, Web 2.0, Black Hat and Enterprise Connect; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading magazines InformationWeek, Wall Street & Technology, and Advanced Trading. UBM TechWeb is a UBM plc company, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

About UBM Studios (www.ubmstudios.com)

UBM Studios, a UBM company, is the global leader in digital events, environments and communities.  UBM Studios creates powerful and intuitive digital communities that help organizations connect, educate and engage with audiences to capitalize on growth opportunities.  UBM Studios provides marketing as a service for digital interactions and delivers the right content to the right audience with the right user interface.  For additional information on UBM Studios, visit www.ubmstudios.com.

SOURCE UBM Studios