UBM Studios Bolsters its Business and Sales Development, Adds Virtual Media and Events Veteran Michael Kushner as Vice President, Digital Media Strategy

UBM Studios' Creative User Experience Leverages the Power of UBM's Targeted Content, Recruitment and Management to Create Audience Engagement

Jun 03, 2010, 14:00 ET from UBM Studios

CHICAGO, June 3 /PRNewswire/ -- UBM Studios today announced it is bolstering its interactive virtual business solutions by adding virtual media and events veteran Michael Kushner as Vice President, Digital Media Strategy.  With over 15 years of experience, Kushner has proven abilities as a leader and top sales executive in the virtual media marketplace.  In this newly created position, Kushner will be responsible for business and sales development and professional consultative services.  Kushner will be located in UBM Studios' New York City office and will report to Kate Spellman, SVP/Managing Director, UBM Studios.  

(Photo:  http://photos.prnewswire.com/prnh/20100603/NY15194 )

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100603/NY15194 )

Kushner has a track record of significantly growing revenue and profit by monetizing content/information through innovative, interactive delivery platforms in both domestic and global markets.  Kushner led the streaming media business for the Business Media division of the Nielsen Company where he oversaw a $3m+ business that produced over 150 webcasts, 200 event videos and 20 virtual expos and conferences.  Additionally, Kushner launched Reed Business Interactive at Reed Elsevier and produced one of the first enterprise virtual trade shows as an extension of a trade publication. He also pioneered ads webcast series, trade show video and video product showcases as media extensions, building a multimillion dollar business.  

Prior to UBM Studios, Kushner was president and founder of Virtual Media Strategies, a consulting firm that helped clients develop ancillary lines of business integrating print, on-line, events and custom media, transforming one-dimensional products into multimedia brands.  

Earlier in his career, Kushner held various sales and business development positions at Frost & Sullivan, Forbes, Inc. and Freedom Technology Media Group.

"With the power of UBM's targeted content, strong recruitment and management as well as our creative user experience, UBM Studios is well positioned to deliver virtual solutions that engage audiences," said Spellman.  "Michael's media and event experience and expertise make him a perfect candidate for this new position.  His work in creating new digital and virtual business models will strengthen our business and sales development efforts.  We are pleased that he has joined our team, and look forward to offering even more specialized services to our clients."

For additional information on UBM Studios virtual events, contact Kate Spellman, SVP, Managing Director, UBM Studios at 516 562 7383 or kate.spellman@ubm.com.

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About UBM Studios (www.ubmstudios.com)

UBM Studios is a leader in virtual events and virtual business solutions.  A pioneer with virtual platforms, UBM Studios delivers deep expertise in live and online events that brings business value to customers.  UBM Studios connects, educates and enables virtual communications through a portfolio that fits every budget.  UBM Studios is the only virtual event provider to offer platform, content, audience recruitment, reporting and social marketing and gaming.   UBM Studios virtual events include Virtual Trade Shows, Virtual Career Fairs, Virtual Seminar Centers, Virtual Resource Centers, Virtual Product Launch, Virtual Business Continuity, Virtual Corporate Meetings, Virtual Sales Meetings, Virtual Focus Group Centers and Virtual Training.  UBM Studios delivers a complete global communication solution in Asia, Europe and North America in industries including, health, finance, technology, building and education.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com


Kate Spellman

UBM Studios


516 562 7383