UBM Studios Honored with an Internet Marketing Association Impact Award for UBM TechWeb's HDI 2012 - A Digital Experience

CHICAGO, Sept. 24, 2012 /PRNewswire/ -- UBM Studios, the global leader in digital events, environments and communities, today announced that it has won an Impact Award from the Internet Marketing Association Conference in the "Best Webinar/Vodcast/Podcast Promotional" category, which took place September 20-22 in Las Vegas.  The annual awards program recognizes organizations of all sizes for their expertise and effectiveness in utilizing an array of Internet marketing strategies.

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"It's a great honor to receive this award from the Internet Marketing Association.  Our powerful digital solutions assist event organizers connect, educate and engage with their audiences," said Kate Spellman, President, UBM Studios. 

"Sponsors recognize the requirement to stay in front of their prospects and customers year round, not just once or twice a year at a physical event," said Cinda Daly, Director of Content for HDI, who led the initiative for the community.  "Events that lead with content and audience engagement have a more consistent attendance conversion for the sponsors and keep the audience tuned in for extended periods of time."

UBM Techweb HDI added a digital extension to the HDI 2012 Conference & Expo creating the HDI 2012 – A Digital Experience.  The digital event was targeted to the technical support industry to stay current with the latest trends and best practices.

The Theater offered live and on demand presentations and each sponsor was able to build a booth that reflected their corporate image.  In all of the areas of the digital environment, attendees were encouraged to engage with peers and sponsors through the embedded social suite, chat rooms, prize incentives, and badging functions.

The Expo Hall offered sponsored booths with representatives to chat, answer questions, and share ideas.  Sponsors included Nimsoft; BMC Software; Easy Vista; Pureshare; Serena Software; and RealVNC.  Attendees were able to click on the links to visit the sponsor's website, participate in chats, comment on blog posts and download articles, videos, whitepapers and product information provided by sponsors.       

In the Theater attendees were able to view live and on demand presentations. Three live webcasts and a wide variety of on-demand training sessions, featuring Jeff Brooks, Rae Ann Bruno, Chris Dancy, Kirk Weisler, Jeff Rumburg, Eddie Vidal, Michael Devaney, and other popular speakers from HDI 2012.  HDI 2012 also offered keynote speaker video presentations by Steve Rizzo, Dr. Michio Kaku, and Joe Calloway as well as video vignettes featuring HDI 2012 keynote speaker Connie Podesta.  Attendees were able to ask questions during the live webcasts.  In addition, speakers lingered in the Lounge after their sessions to facilitate a chat discussion on their topic.   

Attendees were also able to browse the Resource Center for downloadable documents.

Additionally, Kathleen Connolly, Vice President, UBM Studios, discussed "How to Chose the Right Interactive Digital Environments to Meet Your Business Objective" at the conference.

For additional information on UBM Studios, contact Max Gerstein at 773 687 4317 or [email protected]. 

Follow UBM Studios on Twitter (http://twitter.com/UBMStudios), Facebook, or LinkedIn for all the latest news.

About UBM Studios (www.ubmstudios.com)
UBM Studios is the global leader in digital events, environments and communities.  UBM Studios creates powerful and intuitive digital communities that help organizations connect, educate and engage with audiences to capitalize on growth opportunities connecting the right content to the right audience with the right user interface. UBM Studios is part of UBM Connect – which also includes UBM Canon Media and UBM Medica US, providing marketing services across a number of communities, the largest of which are healthcare, medical device design and advanced manufacturing. UBM Connect is a UBM plc company. (UBM.L)

For additional information on UBM Studios, visit www.ubmstudios.com.

About HDI
HDI is the leading professional association and certification body for technical service and support professionals. Facilitating collaboration and networking, HDI hosts industry conferences and events, produces comprehensive publications and research, connects solution providers with practitioners, while certifying and training thousands of professionals each year. HDI serves a community of over 110,000 members, followers, customers, solution providers, and contributors throughout the service industry, supporting sixty local chapters across North America. Guided by an international panel of industry experts and practitioners, HDI is the community's premiere resource for best practices and emerging trends. Headquartered in Colorado Springs, CO, HDI offers training in multiple languages and countries. For more information, visit www.ThinkHDI.com or call +1 719.268.0174. HDI is a part of UBM TechWeb.

About UBM TechWeb (www.techweb.com)
UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its core businesses—media solutions, marketing services, and professional information—UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT support managers, web and digital professionals, software and game developers, government decision makers, telecommunications providers, and business executives) actively participate in UBM TechWeb's communities. UBM TechWeb brands include global face-to-face events, such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat, and VoiceCon; large-scale online networks, such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines, such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.

About UBM
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,634 staff in more than 31 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

For more information, go to www.ubm.com; follow us at @UBM_plc to get the latest UBM news.

Contact
Erica Krutsch
UBM Studios
[email protected]
773 687 4315

SOURCE UBM Studios