UBM Studios Launches the Virtual Resource Center, a Business Solution to Educate, Inform and Recruit

First Virtual Resource Center Created for UBM's EE Times Group for IBM

Jun 09, 2010, 18:21 ET from UBM Studios

CHICAGO, June 7 /PRNewswire/ -- UBM Studios, the leader in world-class user engagement, today announced the Virtual Resource Center, an online location for customers, prospects and business partners to interact with an organization's marketing initiatives.  The Virtual Resource Center is a low-cost virtual experience that can last for one day or can be perpetual and provides a wide reach while generating sales leads and tracking attendee activity.  The first Virtual Resource Center was created for UBM's EE Times Group for IBM and offers important information for integrated systems engineering and embedded software development to help manufacturers and integrators build the systems and products that meet their business's objectives and their customers' needs.

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According to a survey by the Center for Exhibition Research and George P. Johnson, 40 percent of corporate brand marketers and 31 percent of exhibition management executives reported using virtual media; 71 percent of respondents used virtual media to accommodate geographically widespread workforces and customers.

"Our Virtual Resource Center is a virtual business solution where marketers can come to create low-cost, effective platforms to educate, engage and recruit customers," said Kate Spellman, SVP/Managing Director, UBM Studios.  "Whether it's to launch a new product or service or provide customers with a virtual location to find the details of existing solutions, the Virtual Resource Center supports all marketing initiatives."

The Virtual Resource Center brands to a marketers theme and provides access to any content that can be downloaded on the internet, including web pages, white papers, podcasts, product demonstrations, video and webcasts.  It also drives search traffic by publishing content visible to search engines.  The Resource Center is a hosted service with registration and login, so it is secure.  Moreover, no download is required.  Visitors can access the web site fast and easily through any web browser.

Using a registration system, the Virtual Resource Center provides qualified lead generation, which translates into valuable, detailed sales leads including name and contact information, what content was viewed, how long the visitor stayed on the website, how many times the visitor returned and more.  In addition, the Virtual Resource Center directs guests to specific content based on their area of interest.

The Virtual Resource Center can be staffed by a company's product and sales staff to engage with visitors at any time through chat, e-mail and business-card exchange.  It also forwards Resource Center mail to the marketers everyday e-mail account.  In addition, the Virtual Resource Center offers user-generated content in the form of group chat, blog and message forums, and notifies blog and message board owners when comments are made.  The Virtual Resource Center activity can be integrated with an existing Customer Relationship Management (CRM) system to provide a better profile of the audience and understand their areas of interest.

With UBM Studios' intuitive content management system, updating the content to the Virtual Resource Center is easy.   This enables marketers to make the Virtual Resource Center engaging and fresh for visitors, which keeps customers coming back to view current content.  

For additional information on UBM Studios virtual events, contact Kate Spellman, SVP, Managing Director, UBM Studios at 516 562 7383 or kate.spellman@ubm.com.

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About UBM Studios (www.ubmstudios.com)

UBM Studios, a UBM company, delivers next-generation virtual business solutions.  UBM Studios specializes in interactive human engagement and behavior with actionable turnkey products that fits every budget from pre-packaged solutions to unlimited custom design.  Through robust offerings including tradeshows, events, digital libraries, product launches, annual meetings, career fairs, sales meetings, training & learning centers and focus group centers, UBM Studios virtual events engage audiences, reduce costs and increase productivity.  Leading technology, healthcare, building, finance and insurance organizations have utilized UBM Studio's flexible and reliable virtual event platforms to deliver their events.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com