UBM Studios' Michael Kushner to Explore How Show Organizers Can Take Digital Events to the Next Level on an EXPO Webinar on Tuesday, May 22, 2012 at 2:00 p.m. EDT

May 17, 2012, 10:00 ET from UBM Studios

CHICAGO, May 17, 2012 /PRNewswire/ -- UBM Studios, the global leader in digital events, environments and communities, today announced that Michael Kushner, VP Digital Media Strategy, will participate on an EXPO webinar entitled "Virtual Events: Next Steps" that will take place online on Tuesday, May 22 at 2:00 p.m. EDTClick here to register for the webcast.

For many show organizers, digital events have become a successful way to extend a show brand, reach new and bigger audiences and even provide new revenue opportunities. Simply offering the same format can get stale, especially in the digital space. Kushner and Derek Jenkins, Event Director, CIO Summits, CDM Media will explore the ways show organizers can take their digital events to the next level, including new format options, monetization tactics as well as spin-offs.

"This webinar is a great way for me to share my insights into how digital environments can be part of any organization's business strategy moving forward.  I plan to showcase the broadening use of digital solutions and outline how event organizers can use these environments to create a solid return on investment," said Kushner. 

Kushner has held various sales and business development positions at companies such as Forbes, Inc., The Nielsen Company and Reed Elsevier, where he oversaw the streaming media business and the development of interactive digital content platforms. He also pioneered live editorial webcast series, the capturing and repurposing of content from physical conferences and trade shows and has developed numerous branded Virtual events and Expos. At UBM Studios, Kushner works with both internal and external clients in the development of integrated media strategies using next-generation digital business solutions.

For additional information on UBM Studios, contact Max Gerstein at 773 687 4317 or max.gerstein@ubm.com

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About UBM Studios (www.ubmstudios.com)

UBM Studios, a UBM company, is the global leader in digital events, environments and communities.  UBM Studios creates powerful and intuitive digital communities that helps organizations connect, educate and engage with audiences to capitalize on growth opportunities.  UBM Studios provides marketing-as-a-service (MaaS) for digital interactions and delivers the right content to the right audience with the right user interface.  UBM Studios is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets. 

For additional information on UBM Studios, visit www.ubmstudios.com.

About UBM

UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,634 staff in more than 31 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

For more information, go to www.ubm.com; follow us at @UBM_plc to get the latest UBM news.