UBM Studios' Mobile Event Application Complements UBM Canon's Face-to-Face Event

CHICAGO, May 8, 2012 /PRNewswire/ -- UBM Studios, the global leader in digital events, environments and communities, today announced its Mobile Event Application supported UBM Canon's co-located BIOMEDevice, Design & Manufacturing New England and Electronics New England event, which took place April 25-26, 2012 at the Boston Convention and Exhibition Center in Boston, MA. The new application allows event producers to generate new revenue streams while connecting exhibitors, sponsors and attendees with relevant updates and content before, during and after an event. 

eMarketer recently predicted that 81.3 million tablets will be sold in 2012 alone, up from 15.7 million in 2011.  Tablet devices will become a primary means for consumers to access nearly all forms of digital content in the very near future.  

"On average we are seeing approximately 35 percent of attendees using the mobile event applications.  However, with strong marketing and by offering a web portal in advance of an event the number of app downloads can exceed event attendance," said Kate Spellman, President, UBM Studios.  "The mobile event applications enhance an attendees experience and enable sponsors and exhibitors to get their messages to the right audience."

The UBM Canon Boston 2012 mobile app and its accompanying desktop web portal provide event attendees, which include medical technology and electronics professionals, with a new way to experience the co-located event.  The desktop web portal offers the same information as the mobile app and allows users to plan attendance at the event and view content when they return to the office from their personal computer. 

Attendees are able to plan their schedules by viewing and selecting the sessions and exhibitors they are interested in by creating a personal agenda communicating with other attendees and exhibitors and requesting appointments; view, pan, zoom and locate the sessions and exhibitors through interactive mapping; exhibitor, sponsors and other attendees can send messages to attendees who access the portal/mobile app; and spread news about the event and stay up-to-date on the latest information using Twitter, Facebook, LinkedIn and other social media.  Additionally, attendees are able to search by company name, speaker/attendee name, keyword searches and interests to find relevant content. 

The native mobile app is available through iTunes for the iPhone and iPad and the Android Marketplace for Android phones and tablets. Users can also access the mobile app through the MobileWeb for the BlackBerry.

The UBM Canon Boston 2012 mobile app and its accompanying desktop web portal is available at:  http://showcase2.eventgenie.com/ubmcanonboston2012/          

"The attendee experience was transformed with the UBM Canon Boston 2012 mobile app.  Not only were our attendees able to personalize their event experience in advance of the conference by identifying the sessions, exhibitors, speakers and other show features that interested them, but they were able to have all of this information with them throughout the event to ensure they got the most out of the conference.  By partnering with UBM Studios we were able to take our event to the next level.  The feedback we have received from our sponsors, exhibitors and attendees is very positive," said Amy Lindstrum, Director of Business Operations, Events, UBM Canon.

Additionally, the Mobile Event Application was utilized at the co-located AeroCon; ATX South; Design & Manufacturing South; Electronics South; Green Mfg Expo South; and SouthPack event, which took place May 2-3, 2012 in Charlotte, NC.  

The Mobile Event Application will also be utilized at the following co-located UBM Canon events:

• Process Technology for Industry; Int'l Powder & Bulk Solids; ChemProcess; ProcessPack; PharmaProcess; and FoodProcess event, which will take place May 8-10, 2012 in Chicago, IL
• Atlantic Design & Manufacturing; ATX East; EastPack; SIM; MD&M East; Pharmapack North America; and International Contract Services Expo, which will take place May 22-24, 2012 in Philadelphia, PA.
• Assembly & Automation Technology Expo; Medical Design & Manufacturing Chicago; Design & Manufacturing Midwest; SensorTec; Sustainability in Manufacturing; and Contract Manufacturing Expo, which will take place June 19-21, 2012 in Chicago, IL.

UBM Studios creates mobile solutions for companies throughout the world in a variety of industries.  Other key mobile features offered by UBM Studios includes:  Crowdsourcing, including surveys, polls, questions; real-time feedback on sessions; enhanced exhibitor listings; product directories, QR Code readers; messages to attendees/exhibitors; information pages; and much more.

For additional information on UBM Studios, contact Max Gerstein at 773 687 4317 or [email protected]. 

Follow UBM Studios on Twitter (http://twitter.com/UBMStudios), Facebook, or LinkedIn for all the latest news.

About UBM Studios (www.ubmstudios.com)
UBM Studios, a UBM company, is the global leader in digital events, environments and communities.  UBM Studios creates powerful and intuitive digital communities that helps organizations connect, educate and engage with audiences to capitalize on growth opportunities.  UBM Studios provides marketing-as-a-service (MaaS) for digital interactions and delivers the right content to the right audience with the right user interface.  UBM Studios is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets. 

For additional information on UBM Studios, visit www.ubmstudios.com.

About UBM
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,634 staff in more than 31 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

For more information, go to www.ubm.com; follow us at @UBM_plc to get the latest UBM news.

Contact
Michele McPhail
UBM Studios
[email protected]
773 687 4321

SOURCE UBM Studios