SAN FRANCISCO, Oct. 14, 2013 /PRNewswire/ -- UBM Tech's portfolio of essential business and technical information for design engineers and the electronics industry today announced new program additions to its largest annual U.S. event and a change from the name " DESIGN West" to "EE Live! (Electronics Engineering Live!)" [eeliveshow.com].
Taking place March 31 – April 3, 2014 at the San Jose Convention Center, EE Live! 2014 will feature the flagship Embedded Systems Conference (ESC); along with the return of the Black Hat Embedded Security Summit, the new Internet Of Things (IoT) Engineering Summit, and the new Hardware Startup Engineering Summit.
Also new is a series of rigorous, practical engineering boot camps designed for embedded system designers, engineers who deal with the problems of big data centers, developers, and programmers who want to take a deeper dive into the topics of Embedded Android, C++, and FPGAs.
EE Live! now has an even tighter integration with EE Times. For over 40 years, EE Times has served as the go-to source for expert information and resources for electronics engineers worldwide and has over 500,00 unique visitors per month.
In announcing the changes, Karen Field, Senior Vice President – Editorial Director, EE Times and General Manager of EE Live!, noted that the new name brings the live event into alignment with EE Times, the year-round community site for the electronics industry along with sister brands Embedded.com and EDN. "This strong partnership creates the opportunity for the community that comes together once a year at a live event to continue the conversation online, 365 days a year. These on-going discussions also will lead to innovations in the educational programs at EE Live! as the topics that are trending are captured in real time on EE Times."
More pointedly, Field says that the new name acknowledges the evolution of the Embedded Systems Conference over the past 25 years--from a conference exclusively for embedded software engineers to a multi-pronged event with a variety of educational offerings to address the increasing multidisciplinary role of design engineers and their need to know more about the entire system.
As an example, Field points to the new Internet of Things Summit: "Today, most many embedded systems are connected (or about to be), and to do that successfully requires specialized knowledge that is typically outside of the domain of the embedded systems designer, including knowledge of network protocols and their implementation, security challenges, and even IoT business models."
"EE Times, in partnership with leading industry organizations and vendors, has created the EE Live! event to bring the community together and provide real-time intelligence and networking opportunities in an interactive forum," said Field. "This program is built around hands-on learning and education for the most promising new technologies and applications."
EE Live! 2014 will feature more than 100 technical sessions, hands-on training, and live demos presented by embedded developers, design engineers and technical experts on the most relevant topics for engineers who are looking to more successfully take their ideas from concept through to reality. In addition, the EE Live! exhibition showcases the latest products and technologies and new hands-on training sessions from the industry's most innovative companies
In addition, EE Live! hosts UBM Tech's EE Times and EDN Annual Creativity in Electronics (ACE) Awards, celebrating the hottest new products, start-up companies, design teams, design applications, executives and more.
For additional information on EE Live!, visit eeliveshow.com
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About UBM Tech
UBM Tech is a global media business that brings together the world's technology industry through live events and online properties. Its community-focused media and events provide expertly curated content along with user-generated content and peer-to-peer engagement opportunities through its proprietary, award-winning DeusM community platform. UBM Tech's brands include EE Times, Interop, Black Hat, InformationWeek, Game Developers Conference, CRN, and DesignCon. The company's products include research, education, training, and data services that accelerate decision making for technology buyers. UBM Tech also offers a full range of marketing services based on its content and technology market expertise, including custom events, content marketing solutions, community development and demand generation programs. UBM Tech is a part of UBM (UBM.L), a global provider of media and information services with a market capitalization of more than $2.5 billion.
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