UC Irvine Extension Offers Upcoming Marketing Webinars

Participants Gain Valuable Skills Pertaining to Crisis Communications, Personal Branding and Online Video Marketing

Mar 06, 2014, 13:10 ET from UC Irvine Extension

IRVINE, Calif., March 6, 2014 /PRNewswire/ -- University of California, Irvine Extension has announced three online webinars focusing on various marketing topics essential for business professionals of all industries. The free webinars will include topics such as crisis communications in the media, how to use personal branding to remain 'unemployment proof', and learning what the best practices are in online video marketing. Each webinar will be led by an expert panelist who will share expertise and insight into each topic. 

"UC Irvine Extension recognizes the need to provide relevant educational industry-specific topics for participants to stay ahead of the competition," said Tom Pokladowski, Esq., director of legal and finance programs at UC Irvine Extension. "Remaining atop industry trends and best practices is what sets successful business professionals apart from the rest."

The marketing webinars will be offered online. Interested participants are encouraged to register as early as possible.  The webinars are:

  • Crisis Communication in the Media Era (March 11 from 11:30 a.m. to 12:30 p.m. PDT): Understanding the dynamics of social media during a crisis is key to minimizing its impact on an organization. Expert panelist Shel Holtz will share insights from his 35 years of organizational communication experience and lead the discussion on how best to practice crisis communications in a social media era.
  • How to Become Unemployment Proof- The New Rules for Personal Branding (March 20 from 11:30 a.m. to 12:30 p.m. PDT): It is essential for any business professional to know how to brand and promote oneself effectively in order to be seen as a game-changer in the business world. Mark Fidelman, CEO of Raynforest, author of Socialized!, and a columnist for Forbes, will discuss building a successful online personal brand in the age of ever-changing technologies and economic uncertainty.
  • Online Video Marketing Information Session (April 29 from 11:30 a.m. to 13:20 p.m. PDT): Featured speaker, Caroline Wong, will share tips for creating interesting and sharable content within a video budget. She'll also address how to avoid common missteps that even experienced marketers and creatives make when producing video content.

For additional information or to register for any of the online marketing webinars, please visit http://unex.uci.edu/services/events/ or call (949) 824-5414.

About UC Irvine Extension: University of California, Irvine Extension is the continuing education arm of UC Irvine, serving nearly 40,000 students globally and offering more than 3,200 classes annually on the UC Irvine campus, online and at employer sites throughout California and worldwide. Since 1962, UC Irvine Extension has served Orange County with programs and classes to help adult learners reach their career advancement and personal enrichment goals, and remains dedicated to providing broad access to the resources of the University for the benefit of the public, both through University Extension certificate and specialized studies programs and a broad range of free and open educational resources including UC Irvine OpenCourseWare. Learn more at http://extension.uci.edu, or join us on YouTube or Facebook.

About the University of California, Irvine: Founded in 1965, UC Irvine is a top-ranked university dedicated to research, scholarship and community service. Led by Chancellor Michael Drake since 2005, UC Irvine is among the most dynamic campuses in the University of California system, with nearly 28,000 undergraduate and graduate students, 1,100 faculty and 9,000 staff. Orange County's largest employer, UC Irvine contributes an annual economic impact of $4.2 billion. For more UC Irvine news, visit today.uci.edu


Justine Mrsich

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SOURCE UC Irvine Extension