NEW YORK, Sept. 27, 2012 /PRNewswire/ -- Ultimate Fighting Championship® President Dana White will be the featured keynote speaker at the upcoming "How To Successfully Promote VOD and PPV To Cable TV Viewers" breakfast event, presented by two television industry publications, Broadcasting & Cable and Multichannel News, during the 2012 CTAM Summit.
The breakfast event features a one hour program that includes a panel discussion by leading marketers, which is followed by the keynote address with White. The breakfast event will be held at the Disney World Dolphin Resort in Orlando, FL on Monday, October 15, 2012. This breakfast is presented annually during the 2012 CTAM Summit. It is scheduled to begin at 7:30 a.m. ET and the program concludes prior to the start of the CTAM session at 9 a.m. ET.
"The UFC holds the distinction as a leading provider of live Pay-Per-View events in the world. Naturally, we are extremely honored to have Dana White as our keynote guest," said Louis Hilleson, VP, Group Publisher, Multichannel News/Broadcasting & Cable.
UFC® President Dana White is a recognized force in the business of mixed martial arts and live television. Along with Frank Fertitta III and Lorenzo Fertitta, White purchased the UFC in 2001 and set out to make mixed martial arts the world's most popular sport. Today, the UFC is the fastest-growing sports organization in the world with over 30 live events worldwide each year.
To register for the "How To Successfully Promote VOD and PPV To Cable TV Viewers" breakfast event go to www.multichannelevents.com/CTAM. This event is produced for Broadcasting & Cable and Multichannel News by the Schramm Marketing Group, a New York-based marketing and event services firm.
About Broadcasting & Cable and Multichannel News
Broadcasting & Cable and Multichannel News serve the television industry with respected, industry-leading web sites, weekly print publications, daily e-newsletters, and events. Broadcasting & Cable covers the broadcast, cable, and syndication markets, while Multichannel News focuses on programming, marketing, finance, and more for the cable and telecommunications industries.
About the Ultimate Fighting Championship®
Universally recognized for its action-packed, can't-miss events that have sold out some of the biggest arenas and stadiums across the globe, the UFC® is the world's premier mixed martial arts (MMA) organization. Owned and operated by Zuffa, LLC, headquartered in Las Vegas and with offices in London, Toronto and Beijing, UFC produces more than 30 live events annually and is the largest Pay-Per-View event provider in the world. In 2011, the UFC burst into the mainstream with a landmark seven-year broadcast agreement with FOX Sports Media Group. The agreement includes four live events broadcast on the FOX network annually, with additional fight cards and thousands of hours of programming broadcast on FOX properties FX and FUEL TV. This also includes the longest-running sports reality show on television, The Ultimate Fighter®, which now airs on FX in an exciting new live format.
In addition to its reach on FOX, UFC programming is broadcast in over 149 countries and territories, to nearly one billion homes worldwide, in 20 different languages. UFC content is also distributed commercially in the United States to bars and restaurants through Joe Hand Promotions, in English throughout Canada via Premium Sports Broadcasting Inc. and in French throughout Quebec via Interbox. The UFC also connects with tens of millions of fans through its website, UFC.com, as well as social media sites Facebook and Twitter. UFC President Dana White is considered one of the most accessible and followed executives in sports, with over two million followers on Twitter. Ancillary UFC businesses include best-selling DVDs, an internationally distributed magazine, UFC.TV offering live event broadcasts and video on demand around the world, the best-selling UFC Undisputed® video game franchise, UFC GYM®, UFC Fight Club affinity program, UFC Fan Expo® festivals, branded apparel and trading cards.
SOURCE Broadcasting & Cable and Multichannel News