Ugam Expands Technology Team to Meet Demand for Technology-Based Market Research Operations Solutions
Jun 23, 2015, 09:00 ET
NEW YORK, June 23, 2015 /PRNewswire/ -- Ugam, a global leader in managed analytics, today announced the expansion of its technology team to more than 30 business analysts, architects and developers with deep domain, technology and project experience, furthering its commitment to delivering high-quality, technology-led market research operations solutions.
As the market research industry seeks out new methods of data collection and modeling, Ugam's technology team is pushing the boundaries of market research and consulting support services. The company is developing and delivering non-traditional tools, alternative data sources, process/workflow automation and project lifecycle innovations to drive efficiency, decrease turnaround times and deliver a more valuable experience to market research firms and insight-based consultancies. Ugam's services enable clients to realize leaner, more efficient operations, enabling them to focus on delivering insights to their clients.
Ugam's technology team has a deep understanding of user behavior and sophisticated approaches to improving the customer experience across devices, driving respondent cooperation rates across all platforms – including an increasingly important focus on mobile. The team also provides technology transition support services to help clients implement critical infrastructure, process and operations improvements realized through the integration of new, but tested technology. In addition, the team provides training, skilled resources and ongoing technical coaching that helps minimize the risks traditionally associated with technology transitions.
Today's market research environment demands a greater emphasis on technology from big data collection and analysis to mobile user experience – hence Ugam's initiative to further bolster its technology team. The team is supported by Ugam's proprietary democratic data crawling platform, which has provided Ugam with a competitive edge in alternative big data sources for more than five years.
"As the speed of technology evolution accelerates, collecting and analyzing big data has become a challenge for our clients," said Ugam CEO, Sunil Mirani. "At Ugam, our focus on technology-driven solutions and our years of analytics expertise are what set us apart from our competitors. By expanding our dedicated technology team, we're demonstrating that we're focused on improving efficiency and delivering new and innovative ways to turn data into actionable insights for our clients."
Morpace Inc. is a Gold Top 50 market research and consulting firm that benefits from Ugam's technology expertise.
"Ugam is a high-quality service partner that specializes in areas that complement Morpace's specialties and enables us to continue to earn the trusted relationships we have with our clients in a cost-effective manner," said Duncan Lawrence, CEO and President of Morpace Inc. "Ugam's progressive approach to technology enables us to be more responsive to ever-changing client demands, and our relationship has become an important aspect of our service and growth strategies. Their highly efficient research processes limit our investment and accelerate the delivery of meaningful reports and insights to our clients. Ugam is an extension of the Morpace team. They understand and have internalized our business goals and culture, have earned our trust and have been instrumental in helping us achieve our current level of business success."
Ugam's technology team is led by Software Head Joel Correa, an experienced, hands-on leader with a passion for technology and a proven track record of developing and supporting successful technology initiatives within the market research industry. Market Research Technology Manager, Felix Rios, is also a key team member with multiple years of experience managing data collection operations for large-scale, complex, multi-country and multi-mode projects.
The technology team supports a wide range of analytics services, including: project management, survey programming, data collection, sample optimization, data modeling, dashboard development, charting and open-ended coding, and specializes in the delivery of insights by using state-of-the-art technologies (e.g., Tableau) coupled with strong custom development solutions.
Ugam is a global leader in managed analytics that helps retailers, brands and market research firms transform big data into valuable insights. The company's unique managed services offering combines a proprietary big data technology platform with deep domain knowledge and analytics expertise to empower clients to make decisions that improve their business. For retailers, online marketplaces and brands, Ugam supports better merchandising, marketing and channel management decisions through the use of analytics. For market research firms and insight-based consultancies, Ugam offers a portfolio of solutions including end-to-end research operations, technology transitioning support, and data warehousing, visualization and reporting that enables them to better serve their clients. Five of the top 10 U.S. retailers, many of the world's largest brands and online marketplaces, and 13 of the top 25 market research firms work with Ugam because of its ability to deliver high-quality insights with unmatched customer experience.
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