UK #1 Selling Protein Brand Grenade Lands In America with Indulgent Flavors

Protein bars are growing at four times the rate of total protein snacks in the U.S. making it the fastest-growing segment in the U.S. snack market. With 85% of U.S. consumers looking to increase their daily protein intake, Grenade is stepping in to meet that demand with their stellar lineup of protein bars containing 20g of protein and 1g of sugar.

The U.S. launch includes the introduction of four flavors, including the beloved OREO collaboration (OREO and OREO White) protein bars. To support the U.S. launch, Grenade has partnered with elite athletes who embody the brand's performance-first mind-set, including the five-time CrossFit Games athlete Arielle Loewen, UFC Heavyweight Champion Tom Aspinall, the 2026 CrossFit Women's Champion Aimee Cringle, and Alabama A&M football star Cornelious "DIME" Brown IV.

Founded from the ground up, Grenade has always been a challenger brand built on the belief that protein snacks shouldn't be boring or predictable, and took the category by storm in its own market to become the #1 protein brand. The company made a commitment to make serious products for those serious about performance without compromising on enjoyment. Grenade has a lineup of premium performance nutrition products, including protein powders, supplements, pre-workouts and weight management formulas that have created a loyal community of consumers who have embraced Grenade's bold approach to flavor, nutrition and innovation.

"We know today's consumers want products that deliver on both taste and function, and that's exactly what Grenade was built for," says Alan Barratt, co-founder of Grenade. "As we continue to grow our presence in the U.S., we're excited to bring more consumers the bold flavors, high-protein nutrition and unapologetic attitude that have made Grenade a favorite with fans around the world."

The launch represents another major milestone in Grenade's global expansion strategy and reinforces the brand's mission to make high-protein nutrition more enjoyable, accessible and crave-worthy.

The bars can be found on Amazon, nationally in GNC, The Vitamin Shoppe, online at Bodybuilding.com, with plans to expand distribution across national convenience, grocery, specialty retailers and gyms over the coming months. The brand will also be hitting the road this year to activate at a variety of expos including Olympia in Las Vegas, along with sampling at gyms, stores and college campuses to help spread the word and get the bars into hands of consumers. Additionally, Grenade is the Official Protein Bar sponsor for Baller League, a new and fast-paced six-a-side football competition that merges traditional soccer with creator culture and entertainment. For media inquiries and/or to try Grenade product samples, contact Vanessa Francone ([email protected]). 

About Grenade

Grenade is a leading performance nutrition brand committed to empowering individuals to achieve their fitness goals without compromise. Founded in 2010 by husband-and-wife team Alan and Juliet Barratt, Grenade offers a range of high-quality, innovative products designed to fuel active lifestyles and help people reach their full potential. With a global community of dedicated fans, Grenade refuses to compromise on the quality of the ingredients they use, the taste that sets them apart and the attitude that makes them who they are. Whether you're an elite athlete or just starting your fitness journey, Grenade provides the tools and motivation to help you succeed.

SOURCE Grenade