UK and Brazil Bask in a Golden Glow as Ogilvy & Mather Scoops 34 Lions on Day Two at Cannes

CANNES, France, June 17, 2014 /PRNewswire/ -- OgilvyOne London's 'Magic of Flying' and Ogilvy Brasil's 'Bald Cartoons' have both taken home Gold Lions in the Outdoor and Media categories respectively at the second day of this year's Cannes Lions Festival, bringing the network's total to 70 Lions to date.

OgilvyOne London's British Airways campaign, 'Magic of Flying', picked up three Gold Lions today, with two in the Media category and one in Outdoor, bringing its total to seven Lions won at the Festival in days one and two alone. Its haul includes 1 Grand Prix, 4 Gold, and 2 Bronze Lions.

Meanwhile, 'Bald Cartoons' – created by Ogilvy Brasil for GRAACC, the children's cancer institute – has garnered 5 Lions so far at the 2014 Festival, including a Gold Lion in the Outdoor category today, and a Gold in PR yesterday.

The initiative saw more than 40 children's cartoons – including Garfield, Snoopy, Hello Kitty, and Popeye – become bald in support of children with cancer. Special episodes aired on TV, alongside content in newspapers, featuring the 'Bald Cartoons', driving home the message that children with cancer deserve to be seen like any other child.

91% of Brazilians on social media supported the campaign, which impacted 230 million people. The campaign has picked up 5 Lions so far at the Festival, including 2 Gold, 1 Silver, and 2 Bronze.

Worldwide Chief Creative Officer at Ogilvy & Mather, Tham Khai Meng, said: "It is so gratifying to see great work take off with the judges as well as the public at large, as OgilvyOne London's work for British Airways has.  Their hard work and pioneering use of technology reminds once again of the magic of flying. And while BA has us flying high, I'm moved by the quiet empathy and humanity of the Gold Lion winning Bald Cartoons work that our São Paulo office produced. Kids don't need a ribbon—sick children don't need a ribbon – they need understanding, dignity, and care. This work exemplifies both.  I'm grateful to the Cannes Lions for recognising these great campaigns."

Today Ogilvy & Mather won a total of 4 Gold Lions, 11 Silver Lions, and 19 Bronze Lions. (Please see the table below for a full breakdown of results).

Ogilvy & Mather

Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named both the Cannes Lions Network of the Year and the Effie's World's Most Effective Agency Network for two consecutive years, 2012 and 2013. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit http://www.ogilvy.com/, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy.

Agency of the Year Accolades

• O&M winner of Global Network of the Year at the One Show in 2014. 
• O&M winner of LIA Network of the Year in 2013.
• O&M named Cannes Lions Network of the Year for two consecutive years (2012 and 2013).
• O&M named Effie's World's Most Effective Agency Network for two consecutive years (2012 and 2013).
• O&M winner of the Clio Awards Network of the Year for two consecutive years (2012 and 2013).
• O&M Brasil (São Paulo) named North American Grand Effie winner at the 2014 Effie Awards.
• Ogilvy & Mather Paris recognized as Agency of the Year at the Webby Awards and Most Awarded Advertising Agency by the D&AD Awards in 2014.
• O&M Mumbai named Effie's World's Most Effective Individual Agency Office for two consecutive years (2012 and 2013).
• O&M North America winner of Most Effective Agency Network for two consecutive years (2012 and 2013).
• O&M Brasil (São Paulo) named Cannes Lions Agency of the Year 2013.
• O&M New York was named North America's Most Effective Individual Agency Office in 2013.
• O&M London Press Agency of the Year, 2013 Campaign BIG awards.
• O&M London Radio Agency of the Year, 2013 Campaign BIG awards.

Facts & Figures

• 24,600 total employees across the world
• 126 countries
• 538 offices
• More than 50 languages
• The number one agency in four out of the five BRIC countries: Brazil, China, India and South Africa.
• 98 clients in five or more countries
• 8,000 digital specialists worldwide

Cannes 2013 Creative Awards:

• Network of the Year 2013 (and 2012)
• Ogilvy Brasil Agency of the Year 2013
• 155 Lions globally (first agency to win over 100 Lions in 1 year)
• 4 Grand Prix (including Titanium & Integrated)
• 1 Creative Effectiveness Award
• 37 Gold Lions
• 46 Silver Lions
• 67 Bronze Lions

SOURCE Ogilvy & Mather