UK Breath Spray Brand Stay Cool Launches in U.S. Targeting Gen Z Consumer Market

The UK-based brand introduces five flavors in pocket-sized aluminum packaging, positioning itself as a lifestyle alternative to traditional oral care products.

LOS ANGELES, Oct. 8, 2026 /PRNewswire/ -- Stay Cool, a UK-based breath freshener brand, has officially entered the U.S. market. Offering five distinct flavors, the brand is executing a distribution strategy centered on TikTok, social commerce, Amazon, and direct-to-consumer sales.

Initial consumer engagement among Gen Z has been driven by interest in products formulated without microplastics or alcohol. Plant-based, sugar-free, vegan-certified, and kosher-certified, Stay Cool sprays are available in Cool Mint, Strawberry, Watermelon, Bubblemint, and Spearmint. Products are offered by individual flavor or in assorted three-packs. 

Departing from the clinical appearance of traditional oral care products, Stay Cool uses metallic, lifestyle-oriented packaging. Each 12ml recyclable aluminum container includes a matching aluminum cap, designed to deliver over 100 sprays. 

Formulated with flavor oils and natural menthol, Stay Cool is designed to provide a mild, refreshing taste without harsh or medicinal notes. Its dosage pump system is engineered to maximize coverage per spray.

Designed for portability, Stay Cool is positioned for daily on-the-go use, providing an alternative to conventional mints and chewing gum in compact, leak-resistant packaging.

"Breath spray has seen minimal innovation in recent years," said Michael Dodo, Founder and CEO of The Dodo Group. "Younger consumers look for functional products that align with their personal aesthetic. We saw an opportunity to modernize a category that has historically felt purely clinical."

"We are marketing Stay Cool through a lifestyle lens rather than as a traditional health product," said Storm Mascall, Marketing Director. "From product design to creator partnerships on social media, our focus is integrating personal care into everyday routines."

Stay Cool is available online at https://staycoolus.com/ and through Amazon. Each three-pack retails for $22.00 USD, with free domestic shipping on orders over $25. Media images are available to download here: MEDIA IMAGES.

About Stay Cool

Stay Cool is a UK-based breath freshener brand expanded into the United States. The company manufactures pocket-sized breath sprays in five flavors: Cool Mint, Strawberry, Watermelon, Bubblemint, and Spearmint. Formulated without sugar or alcohol, Stay Cool products are vegan-certified. For more information, visit StayCoolUS.com.

About The Dodo Group

Founded in 2011 by investor and entrepreneur Michael Dodo, The Dodo Group is a private investment firm specializing in the acquisition and growth of consumer brands across beauty, luxury, retail, and food & beverage sectors. The Dodo Group portfolio includes Luxury Brands LLC, The Dodo Gourmet, The Dodo Chocolates, Outlandish Agency, Youngblood Mineral Cosmetics and Skincare, FHI Heat, Unbrush, PRAI Beauty, and BIA Bare It All. For more information, visit TheDodoGroup.com.

Media Contact:
Jeremy Broekman
Publicist, The Dodo Group
+1(818)212-9201
[email protected]

SOURCE The Dodo Group