NEW YORK, NY, Feb. 10 /PRNewswire/ - uKnow Corporation, a provider of highly flexible tools for creating brand-safe custom distribution channels specifically tailored to each advertiser, announced today that Eric Bingham has joined the company as President.
Bingham has over 15 years of digital media experience and was a co-founder and Senior Vice President at About.com, where he led the development and launch of Sprink's, About's self-service pay-per-click service. Most recently, he served as Chief Operating Officer at Undertone, a premium advertising network, where he helped the company manage through a period of transformation and rapid growth.
"uKnow is delighted that Eric has chosen to join us and help with the initial launch of our BluePrint™ solution and the company's rapid growth", said Peter Gasparini, co-founder and CEO. "Eric's knowledge of key players and issues in the digital ad space will greatly enhance rollout of uKnow's BluePrint™ solution." BluePrints™ provide agencies, marketers, and their distribution partners across the digital advertising space, with simple and efficient means of creating distribution channels specifically tailored to each brand, product or service.
uKnow recently closed a Seed round of $500,000 that was led by iNovia Capital and The New York Angels and included digital media veterans, Lynn Wunderman, Geoff Judge, Scott Paternoster and Jeff Silverman. "We believe uKnow's technology can be a major enhancement for Advertisers ability to reach their most desired customers online" said Geoff Judge, iNovia Capital Partner.
uKnow provides simple and powerful targeting and optimization solutions to create brand-safe custom distribution channels for each campaign. uKnow's highly flexible patent-pending technology utilizes a unique combination of semantic analysis and natural language processing to enable efficient and profitable identification of the optimal content and context for each advertiser. uKnow's BluePrint™ application allows exchanges, networks and publishers (supply side) along with marketers, agencies and media traders (demand side) to define their custom channel, based upon each Brand or products' unique attributes, so display ads can be served in the optimal internet environment. The company was founded in 2008. More information can be obtained by visiting uKnow online at www.uknow.net
About iNovia Capital
iNovia provides venture capital to entrepreneurs who transform innovations into successful companies. The team is comprised of sector experts focused on Mobile, Consumer Internet, Internet Communications, Software and Digital Media. iNovia has $165M under management across two seed and early stage IT and Life Sciences funds. For more information, visit www.inoviacapital.com or follow iNovia on Twitter at www.twitter.com/iNovia.
SOURCE INOVIA CAPITAL