BARCELONA, Spain and SAN DIEGO, April 11, 2011 /PRNewswire/ -- Teradata Corporation (NYSE: TDC) today announced that UkrSibbank, one of Ukraine's largest banks and a part of the BNP Paribas Group, has deployed Teradata technologies to create a robust marketing platform that will transform how the bank interacts with customers.
"We are the first bank in the Ukraine to use campaign management and create an efficient mechanism to contact our most valuable clients and further develop our relationship with them," said Valeriy Seroshtan, head of Sales Support and Channels Management, UkrSibbank. "UkrSibbank has utilized Teradata Relationship Manager to gain a competitive advantage by enabling faster and more informed analytical and tactical decision making in the areas of customer growth."
UkrSibbank deployed the Teradata Data Warehouse Appliance platform with Teradata Relationship Manager, which manages cross-channel, multi-touch customer conversations to promote sales and improved service.
Before deploying Teradata, the bank was not able to provide timely and accurate customer information to sales staff or use cost-effective sales channels. Once the Teradata platform was in place, UkrSibbank was able to create a single, robust database that housed all the data needed for effective customer relationship management. The business intelligence generated from the analysis of the data offered all marketing groups a comprehensive, insightful view of customers. This intelligence enabled the groups to agilely and quickly respond to customers across multiple sales channels to improve sales and customer service. The Teradata warehouse now holds 2.7 million records on customers; 1.5 million of these are active. The core client database contains 500,000 to 600,000 customers, with more that three terabytes of data.
"We support UkrSibbank's innovative data management initiatives," commented Hermann Wimmer, president of Europe, Middle East and Africa, Teradata Corporation. "Teradata technologies are enabling them to do more than just push product sales with generic offers, our solutions support a new, and more personalized banking marketing model."
UkrSibbank was founded in 1990 in Kharkiv, Ukraine. Since that time the bank has developed from a regional bank to one of the most dynamic developing universal banks in the Ukrainian market.
In 2006 it evolved further when it joined the BNP Paribas Group, one of the world's largest banking groups. It now ranks fourth in the Ukrainian banking sector according to Banker.ua, a Ukrainian business portal. UkrSibbank BNP Paribas Group was named Ukraine's "Best Bank 2010", by Global Finance (New York) in their "Best Emerging Market Banks in Central and Eastern Europe" ranking.
The bank is growing in all market segments. UkrSibbank services over 1.5 million retail clients, 250,000 small and medium companies and 4000 large companies. The largest clients of UkrSibbank include national industry leaders and major Ukrainian companies and the bank has set itself the strategic task of improving the personal service that it provides for its largest corporate clients.