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ULED & OLED -- Televisores chinos y coreanos en competencia por la tecnología de pantallas en la CES
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News provided by

Hisense

Jan 12, 2015, 08:17 ET

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QINGDAO, China, 12 de enero de 2015 /PRNewswire/ -- En la CES 2015 se produjo un "choque de frente" entre los televisores ULED, representados por China Hisense, y los OLED, de marcas coreanas como Samsung y LG, que indica que la competencia en las pantallas es rápida y cambiante.

Foto - http://photos.prnewswire.com/prnh/20150108/167731

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Hisense presentó la nueva generación de la tecnología ULED como su punto crucial en el escenario, en tanto el mayor impacto de marcas coreanas como Samsung y LG fueron las pantallas curvas 4K y la tecnología OLED, ambos campos con su propia ofensiva y defensiva diferenciada. Estas tres empresas además pueden ser los tres jugadores principales en el mercado global de 2015.

Desde que la televisión entró en la era de los paneles planos, la tecnología ha avanzado lentamente, y la innovación en la tecnología de pantallas y la competencia en el mercado se ha tornado desde entonces más y más feroz. Por un lado, los productos OLED con sus ventajas de delgadez, poco peso, autoiluminación y una gama de colores genuinos, representados por Samsung y LG, eran el foco de la carrera de los fabricantes de televisores, pero las investigaciones tecnológicas de los últimos años no han superado sus defectos de corta vida útil, costos elevados y dificultad para la producción en masa. A diferencia de estas dos empresas, la tecnología ULED de Hisense se eleva en el género. Este tipo de productos fue presentado el año pasado, con el respaldo de la tecnología desarrollada por Hisense de mejoramiento de la imagen en televisores LCD retroiluminados por LED, que resultaba comparable con la tecnología OLED en términos de contraste, presentación de colores y respuesta de alta velocidad, pero a precios más accesibles. Los productos ULED G2 presentados en esta muestra ya tienen incorporados elementos nuevos como la superficie curva, puntos cuánticos sobre la base del original, que hacen que la calidad de la imagen y el efecto de desempeño sean tan buenos como en las dos otras marcas.

Los consumidores de todo el mundo se beneficiarán de la competencia cada vez más intensa entre las empresas.

FUENTE Hisense

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