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ULED & OLED -- TVs chinesas e coreanas competiram por tecnologia de tela na CES
  • Deutschland - Deutsch
  • France - Français
  • Latin America - español
  • Brazil - Português
  • España - español
  • USA - English


News provided by

Hisense

Jan 12, 2015, 07:41 ET

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QINGDAO, China, 12 de janeiro de 2015 /PRNewswire/ -- Na CES 2015, um "choque frontal" ocorreu entre a ULED TV, representada pela China Hisense, e a OLED – por marcas coreanas como Samsung e LG, o que indica que, para  a competição de telas, basta tocar e começar.

Foto - http://photos.prnewswire.com/prnh/20150108/167731

A Hisense lançou a nova geração de tecnologia ULED como a prata da marca, enquanto marcas coreanas, como Samsung e LG, deram um salto importante com 4K e OLED curvas – ambas as áreas com suas ofensivas e defensivas próprias e distintas. Essas três empresas podem também ser as três principais atuantes do mercado global, em 2015.

Desde a inauguração da era da tela plana, pela TV, a tecnologia fez progressos lentos. Desde então, a inovação em tecnologia de tela e a competição de mercado estão cada vez mais acirradas. Em contrapartida, os produtos OLED, com suas vantagens da espessura fina, peso leve, iluminação automática e genuína gama de cores, representados pela Samsung e LG, costumavam ser o foco da corrida dos fabricantes de TV, entretanto as pesquisas tecnológicas dos últimos anos não superaram seus defeitos da vida útil curta, alto custo e dificuldades de produção de massa. Diferenciando-se das dessas duas empresas, a tecnologia ULED, da Hisense, está imersa no gênero. Este tipo de produto foi lançado no ano passado, com o apoio da tecnologia aperfeiçoamento de imagem de TV LCD, desenvolvida pela própria Hisense, com retro iluminação de LED, que é comparável à OLED em termos de contraste, rendimento de cores, resposta de alta velocidade, mas de preço mais acessível. Os produtos G2 ULED, apresentados nesta mostra, foram incorporados com novos elementos como superfície curva, ponto quântico com base no original, tornando a qualidade da imagem e os efeitos do desempenho tão bom quanto os das outras duas marcas.

Consumidores de todo o mundo se beneficiarão da cada vez mais intense competição entre as empresas.

FONTE Hisense

SOURCE Hisense

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