Ulta Beauty Raises $2.4 Million for Big Brothers Big Sisters' Wellness Initiatives Across the Country

TAMPA, Fla., July 22, 2025 /PRNewswire/ -- Big Brothers Big Sisters (BBBS), the preeminent one-to-one youth mentoring organization in the United States, is excited to announce the fundraising results from Ulta Beauty's month-long in-store donation program in support of BBBS' youth-focused wellness initiatives. In its second year, the national partnership between BBBS and the Ulta Beauty Charitable Foundation, Ulta Beauty's guests and 58,000 associates raised more than $2.4 million to support BBBS' wellness programs, training and resources for young people across the country.

From May 18 to June 14, 2025, shoppers visiting Ulta Beauty's 1,400+ stores nationwide and Ulta.com were given the opportunity to donate to Big Brothers Big Sisters at check-out. Additionally, every donation made with the Ulta Beauty Rewards Credit Card at Ulta Beauty stores during this time period was matched by Bread Financial, up to $75,000. The program will benefit BBBS participants across nearly 5,000 communities. 

"We're honored to continue our partnership with the Ulta Beauty Charitable Foundation in support of young people's wellness and growth," said Big Brothers Big Sisters of America President and CEO, Artis Stevens. "At a time when youth face growing pressures and uncertainty, mentorship remains a powerful force that builds confidence, connection, and hope. Together with Ulta Beauty, we are proud to expand opportunities that elevate young people so they can live happy and fulfilling lives."

"Our partnership with Big Brothers Big Sisters is a meaningful example of how we can leverage the power of beauty as a force for good," said Anita Ryan, chief human resources officer at Ulta Beauty and president of the Ulta Beauty Charitable Foundation. "I'm incredibly proud of how our associates, guests and partners came together to increase access to mental health and well-being programs, helping more young people realize their full potential and unleash their possibilities." 

As a national well-being partner and as part of the company's ongoing commitment to the well-being of teens, Ulta Beauty is also supporting Big Brothers Big Sisters in offering custom experiences and access to self-care, self-expression and self-discovery resources to hundreds of thousands of young people. Together, Ulta Beauty and BBBS hosted a number of activities including Days of Possibilities, a meaningful experience for BBBS Littles (or mentees) and their Bigs (mentors) across the US. These special engagements were designed to demonstrate how strong supportive relationships can inspire confidence, improve well-being, and show that the possibilities are beautiful.

About Big Brothers Big Sisters

Founded in 1904, Big Brothers Big Sisters is the largest and most experienced youth mentoring organization in the United States. Our mission is to create and support mentoring relationships that help all young people reach their potential. Big Brothers Big Sisters' evidence-based approach is designed to foster positive outcomes from kindergarten into adulthood, enabling every young person we engage and support to dream bigger and have greater confidence, higher educational achievement, professional success, and lasting, fulfilling relationships. We have local affiliated agencies serving over 5,000 communities across all 50 states and the District of Columbia. For more information, visit: www.bbbs.org.

SOURCE Big Brothers Big Sisters of America