DALLAS, Nov. 22, 2016 /PRNewswire/ -- The Gents Place, an ultra-premium men's grooming and lifestyle club, announced today it is aggressively targeting expansion throughout the state of Florida, bringing the artful fusion of traditional men's grooming techniques paired with modern spa amenities and service offerings to the Sunshine State. As part of its expansion efforts, the men's grooming and lifestyle club aims to open at least 18 franchise locations, targeting major cities including Miami, Fort Lauderdale, West Palm Beach, Tampa, St. Petersburg, Sarasota, Naples, Orlando and Jacksonville, among others.
"Male grooming is a booming, multi-billion dollar industry as more men are looking for concepts that cater to their needs — including haircuts, shaves, and hand and foot repair, The Gents Place offers consumers high-end salon and spa treatments in a luxurious atmosphere," said Davis, who founded The Gents Place in 2008 with the first location in Frisco, Texas. "With strong demographic and socioeconomic relevance, Florida is an exciting market to expand our footprint and franchise development in these markets will prove to be a lucrative and valued investment for prospective owners."
Additionally, NFL Hall-of-Famer and co-owner of The Gents Place Emmitt Smith will play an integral role in the brand's success throughout the Florida market and beyond. A native Floridian and inductee into the University of Florida Athletic Hall of Fame, Smith joined The Gents Place executive lineup after becoming a member in Dallas, crediting the quality of service and unparalleled guest experience for sparking his entrepreneurial interest in investing in the brand.
The Gents Place prides itself on having one of the most unique service menus in the industry, epitomizing the exclusivity of an old world speakeasy paired with an upscale, welcoming country club atmosphere. Not only can guests enjoy an incredible hair service and shave in the best men's grooming and lifestyle clubs in town, they can also take advantage of all of the luxuries of a modern spa. In addition to offering men's grooming services, The Gents Place is a purveyor of hard-to-find retail goods from all over the world including Rascal, Truefitt & Hill and Lakme, among others.
The Gents Place plans to open 150 franchised locations over the next five years. The company is seeking qualified franchisees to join the brand and currently has opportunities nationwide in markets such as Texas, Georgia, Florida, California, Illinois, Indiana, Maryland and Virginia. Prospective single- and multi-unit franchisees should possess a minimum net worth of $400,000 and liquid assets of at least $175,000. Candidates should have strong business, management and/or marketing experience. Franchisees can expect their initial investment to be between $440,955 – $705,980, including a $40,000 franchise fee. The Gents Place franchisees are provided with an array of tools to position them for success, including franchisee and management training; a proprietary web-based management system; ongoing, hands-on training for salon employees to learn our unique grooming methods, management and administration of a club; and advertising, marketing and public relations support. Additionally, The Gents Place provides assistance with site selection and construction.
The Gents Place's robust franchise growth is backed by Elevated Brands, a brand management and development company established by the principals of Massage Heights, a membership-based, therapeutic services franchise. Earlier this year, Elevated Brands invested in The Gents Place to help grow the brand nationally through the franchising model.
About The Gents Place
The Gents Place is the ultra-premium men's grooming and lifestyle club that helps gentlemen look and feel their most confident best. Founded in 2008, the company has grown to include lifestyle clubs in Dallas, Southlake and Frisco, Texas, as well as Leawood, Kansas. The Gents Place provides luxury men's grooming services in addition to straight razor shaves, shoe shines and hand and foot repairs in a refined and timeless environment. For more information on The Gents Place, visit thegentsplace.com
About Elevated Brands
Elevated Brands is the brand management and development company established by the principals of Massage Heights, the membership-based, therapeutic services franchise company. The company provides emerging lifestyle concepts with the tools and strategic planning needed to grow their brands through the franchising model. Through its leadership team's deep franchise experience in the health and wellness space, Elevated Brands is on track to build a family of lifestyle brands that are dedicated to the well-being of those they serve. Its current portfolio includes Massage Heights Franchising, Summit Franchise Supply and The Gents Place.