LOS ANGELES, June 29, 2017 /PRNewswire/ -- Umami Burger continues on its quest to push boundaries and break the mold within the social dining space with a new design by world-recognized DESIGNAGENCY from Toronto, and new Umami-take on culinary favorites – both to be unveiled at the re-opening of its location at The Grove. To celebrate, Umami Burger will be hosting a grand opening party at The Grove on June 29, in partnership with Peroni and JUST Water, who will feature innovations and activations at the event.
"Umami Burger is always at the forefront of innovation when it comes to design and cuisine. We avoid simplicity and continue to build a consumer experience with multiple layers," says Sam Nazarian, Founder and CEO of sbe, Umami Burger's majority shareholder. "We've curated a boundary pushing experience at The Grove, showcasing Umami's influential brand through design and art collaborations, and creative culinary offerings."
The announcement of Umami Burger's redesign at The Grove follows news of the company's first restaurant outside of the U.S., opening in Tokyo, spring 2017, and wildly successful partnership with Impossible Foods throughout Southern California locations. Also in the pipeline for Summer 2017 is a new location in New York City at the Hudson Hotel.
Continuing to set the standard as an industry tastemaker, Umami Burger will debut new menu items at The Grove location, such as their buzzed-about Impossible Burger, the first plant-based, no meat patty that smells, taste, cooks and even "bleeds" like real beef, consisting of two patties, caramelized onions, American cheese, miso-mustard, house spread, dill pickles, lettuce, and tomato, and the Misoyaki Butterfish Burger with tempura butterfish, soy-soaked pepper relish, pickled carrot and daikon, daikon sprouts and sesame aioli, available only at The Grove. The restaurant group has also expanded its popular Slider Trio options to include the Hatch Burger, Truffle Burger, Manly Burger, Impossible Burger and Sam's Crispy Chicken Sandwich, while two new small bites have been added to the menu, including Shishito Peppers with a miso-sake glaze and parmesan and Spicy Edamame with soy, garlic, ginger, sesame, chili sauce and pepper mix.
Also exclusive to The Grove and a continuation of the already advanced menu, Umami Burger will be offering its Umami-take on milkshakes – adding its perspective to the classic treat for the first time. Complete with boozy milkshakes, the milkshake menu offers unique flavors such as Hipster Hopper, a mint chocolate shake with Fernet-Branca and French Fry Hot Tub, a bourbon concoction with creme de cacao, caramel, coriander, salt and vanilla ice cream.
Specializing in more than just its menu, with Umami Burger's philosophy to devise a space that is an experience for the senses, the re-designed Umami Burger brings to life the brand's playful, youthful, and vibrant nature. Designed by DESIGNAGENCY, the new look of The Grove, and all Umami Burger locations moving forward, is accessible, authentic, and spirited. Incorporating polished concrete, neon feature signage, reclaimed and new charred wood, perforated metal paneling, leather, painted millwork edging, and custom graphics specific to each location, Umami Burger's design provides an elevated casual, accessible, and carefully curated environment.
Split into three focal areas, Umami Burger at The Grove layers the new design with the brand's signature orange, black, and teal color palate, and use of Umami Burger "U" branding throughout. The host and main dining areas combine chocolate leather upholstery, multi artifact displays, rustic reclaimed wood canopies and a selection of circular banquette, booth, and table top seating, accommodating up to 73 diners. With a "social bar" serving as the focal point of the space and seating 11 guests, the bar uses large mosaic tile backsplash, a wood bar top, with bar stool seating.
The large outdoor patio features multi-colored canopies, banquette seating, an exterior bar, wooden stump stools and concrete finish dining tables. Equipped with a play area for kids, providing a practical solution for parents and reiteration of accessibility to all, the space includes brightly colored graphic rubber flooring, with a use of geometric planters with chalkboard sides. The exterior patio can hold up to 40 guests.
Umami Burger's new redesign makes the space perfect for accommodating large parties, private functions and semi-private events, such as birthdays, launch parties, sporting events and more – reaffirming the brand's 'social dining' vision and making it the place to bring your family and friends this summer.
Umami at The Grove is located at 189 The Grove Drive Suite C-10 in Los Angeles and is open Monday through Thursday from 11 a.m. to 11 p.m. and until midnight Friday and Saturday. For more information on Umami Burger, visit umamiburger.com or follow @umamiburger or #umamiburger on Facebook, Twitter and Instagram.
About Umami Burger:
Founded in Los Angeles in 2009, Umami Burger has been named GQ's "Burger of the Year," Men's Journal's "Best Burger in America" and one of the "25 Most Innovative Consumer Brands of 2016" by Forbes' CircleUp25. Currently, Umami Burger has 24 restaurants in California, New York, Illinois and Nevada with additional locations planned around the world, including 10 locations in Japan. sbe, the Los Angeles-based leading lifestyle hospitality company that develops, manages and operates award-winning hospitality venues, is Umami Burger's majority shareholder. For more information on Umami Burger, please visit umamiburger.com or follow @umamiburger or #umamiburger on Facebook, Twitter and Instagram.
Established in 2002 by Founder and CEO Sam Nazarian, sbe is a privately-held, leading lifestyle hospitality company that develops, manages and operates award-winning hotels, residences, restaurants and nightclubs. Through exclusive partnerships with cultural visionaries, sbe is devoted to creating extraordinary experiences throughout its proprietary brands with a commitment to authenticity, sophistication, mastery and innovation. Following the acquisition of Morgans Hotel Group, the pioneer of boutique lifestyle hotels, sbe has an unparalleled global portfolio featuring 23 world-class lifestyle hotel properties in 9 attractive gateway markets and more than 136 global world-renowned hotel, entertainment and food & beverage outlets. The company is uniquely positioned to offer a complete lifestyle experience - from nightlife, food & beverage and entertainment to hotels and residences, and through its innovative customer loyalty and rewards program, The Code, as well as its award-winning international real estate development subsidiary, Dakota Development - all of which solidify sbe as the preeminent leader across hospitality. sbe will continue its expansion with 13 hotel properties opening in the next two years (some with residences), including SLS Baha Mar, SLS Seattle, Mondrian Doha and Mondrian Dubai. The company's established and upcoming hotel brands include SLS Hotel & Residences, Delano, Mondrian, Redbury, Hyde Hotel & Residences, Clift, Hudson, Morgans, Royalton, Sanderson and St Martins Lane. In addition, sbe has the following internationally acclaimed restaurants and lounges: Katsuya, Cleo, The Bazaar by José Andrés, Fi'lia by Michael Schwartz, Umami Burger, Hyde Lounge and Skybar. More information about sbe can be obtained at sbe.com.
About Peroni Nastro Azzurro:
Peroni Nastro Azzurro, Italy's No. 1 premium beer, is a crisp, refreshing lager that exudes Italian style. Created in 1963 in Italy, Peroni Nastro Azzurro launched in the United States in 2005, and today is enjoyed across six continents. Built on a foundation of excellence, Peroni Nastro Azzurro received its name in honour of the SS Rex – the only Italian ship to ever receive the 'Nastro Azzurro' award, given to the ship that crossed the Atlantic in the shortest time in an international competition. The SS Rex became a symbol of prestige for Italy and today the 'Nastro Azzurro' or 'Blue Ribbon' is displayed in Peroni Nastro Azzurro's name and branding as a symbol of the style, distinction and quality that Italy has been exporting to the world ever since. For more information, please visit www.peroniitaly.com.
Founded in 2015, JUST is a consumer goods company dedicated to producing responsibly sourced quality products, contained in sustainably innovative packaging. The first product, JUST water is 100% spring water ethically sourced from Upstate New York, packaged in a bottle made of 82% renewable resources. The company mission to create environmental and social value along the supply chain, extends to partnerships with environmental non-profits, key members of the science and innovation community, as well as university collaborations, event alliances and community projects. JUST water is sold in North America at over 15,000 retail locations. For more information please visit www.justwater.com.
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